Google Display Ads

Image-Based Google Display Ads

Google Display Ads are the tenacious image advertisements that pop up on many websites. As with everything else Google related, its influence is far and wide. Their Display Network reaches over 90% of global internet users and is accessible on over 2 million sites.

Google it!

A surprising statistic is that almost 68% of ads on Google’s Display Network are text-based, even though image ads consistently perform better and lead to significantly higher click-through rates than their text-only counterparts. Many businesses are nervous about designing their own visuals but by using Design Wizard, you can quickly and easily create captivating display ads that will entice customers back to your website.

Grab your audience’s attention

One of the most effective ways to maximize your Google Display Ad is to adopt the remarketing approach. Remarketing uses cookies on your website to tag website visitors and enable your ads to follow non-converting visitors around the web as they go about their daily business. Genius eh?

But this means that your image advert has be super compelling; you want to entice users back to your website and not make them run away for good. There are many different shapes and sizes of Google Display Image ad’s to choose from but the most popular three are Leaderboard (728px x 90px), Skyscraper (120px by 600px) and Square (250px by 250px).

Leaderboard Google Display Ads

The Leaderboard format is particularly effective due to its top-of-page prominence and the fact that it literally seems to cover more ground. Many businesses also favor this shape because the reader’s eye is naturally drawn from left to right, ensuring the Google Display ad is read in its entirety. Including images that directly correspond to the brand will mean that the type of company is instantly recognizable. Fun graphics also grab the audience’s attention. Make sure that the color scheme stands out and that the visual is recognizable even when viewed on smaller devices.

Skyscraper Google Display Ads

Skyscraper Google Display Ads can lead to significant click-throughs as they deliver a memorable visual impact and appear more unique than other sizes. They also follow the natural scroll direction of the internet. It’s so important that the message of the skyscraper Google display ad does not get lost. Call to Actions (CTA’s) are the buttons that encourage your audience to do something such as CLICK HERE or SIGN UP NOW. CTA’s should be in a prominent position and written in a big, bold font.    

Square Google Display Ad’s

Google Display Ads make it cool to be square but don’t let the standard shape discourage you, square ads allow for a lot of design creativity, like perfect symmetry.

Ensure that the typography is clear, concise and legible. Avoid all busy and slender scripts and make sure that the font pt (size) is large enough to read even when viewed as a thumbnail.

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