Category / Branding

Inspiration and advice for entrepreneurs and business owners who want to make their branding unique and powerful.

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  • How to Develop A Unique Brand Identity: The 9-Step Guide

    Developing Your Unique Brand.   Your brand identity is the essence of who you are. Many interchange the word brand with the logo. And while there are some intersections, a logo is merely a symbol of the business. The brand is so much more. When talking about brand identity, we…
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  • Business Card Size Guide

    Business Card Size Guide

    The right dimensions How big should a business card be and what is the best shape for a business card? Nowadays it’s okay to stray from the same old same old as far as that traditional rectangular shape. Business cards today often do take a walk on the wild side,…
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  • Exceptional packaging design

    25 Examples of Exceptional Packaging Design

    Good things come in great packaging! Package design, exceptional packaging design that is, does two key things: it draws a consumer’s attention to it and ultimately in and of itself, it closes the deal. Certainly, when shopping, a buyer does approach the process with an idea already of what they…
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  • Great Business Card Ideas

    20 Great Business Card Ideas

    Leave a lasting impression Despite the emergence of all things digital, business cards are still very relevant which is why every brand needs some great business card ideas. When attending networking events, conferences, even when casually meeting someone at a party, you want to have a tangible item that you can…
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  • shining a light on your self-branding

    How to Brand Yourself as a Freelancer

    What you need to know about branding yourself A 2017 Upwork study reported that the freelance workforce was growing at three times the rate of the overall U.S. workforce. It further predicted that freelancers would make up the majority of the population by 2027. So it appears that if you’re…
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  • Creative Logo Designs Featured Image

    The Definitive Guide to Creative Logo Designs

    Prioritising your logo When you start a business, some jobs on your to-do list seem huge, and others seem pretty small. The marketing strategy is more important than the name, right? A financial plan is bigger than the contact page, surely?   Making creative logo designs is often one of…
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  • The 50 Best Fonts for Logos in 2020

    Finding the perfect font There are thousands of fonts out there, but only a select few are a cut above the rest. The perfect logo fonts can bring your whole logo design together, so finding it is crucial. Through trial and error, you’ll often know that a font is perfect…
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  • Visual Storytelling

    The Importance of Visual Storytelling in Growing a Successful Business

    Storytelling. You’ve probably heard this word being bandied about of late. And yes, it’s a real thing and not just another marketing buzzword.  Visual storytelling has become an important way for marketers to communicate, using it to grab their prospect's attention and lead them on a buyer journey. So what…
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  • An In-Depth Look At The Brand Colors Of 100 Top Companies

    A guide to picking the right brand colors Brand colors are an essential part of any company’s image. Once chosen, they become part of a company’s identity and help to shape how they are perceived by the public. A company’s logo is often a customer’s first point of contact and…
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  • testimonials ads that win featured image

    How to Make Testimonial Ads That Win Your Customers’ Hearts

    Recommendations and endorsements are a huge part of decision-making. We are hardwired to put a lot of weight on other people’s experiences, letting their value judgments inform our own. It’s an attribute that allows us to accomplish more things, in less time. After all, if you can avoid wasting time…
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  • Understanding Color Theory

    What is color theory? Color theory is a set of rules that combines creativity and science. Color theory sets the fundamental guidelines around color combinations and harmony. Designers and artists rely on color theory to make the correct choices for their projects, but they are not the only ones who…
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  • Creating a Portfolio Website: Pro Tips to Do It Right

    Many people overlook online portfolios, but these are the perfect way to showcase your many talents. While it is true that the immediate visual appeal may be more beneficial to those who are in the creative space, online portfolios can also be great for other professionals. For example, think past…
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  • 75 Of The Coolest Color Combinations For 2020

    Color Combinations That Will Work In 2020 And Beyond! One of the first things you should do if you want to step up your creative game is to get confident about choosing color combinations. Knowing what colors go together is a skill in itself and it can have a positive…
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  • How To Create A High Impact Hero Image For Your Website

    Hero Image How are hero images used?  The first thing someone sees when they visit your website is a Hero Image. People are influenced by the way imagery makes them feel. In fact, you’ve probably noticed that your favorite websites and brands use imagery to captivate and motivate their users.…

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  • How To Create Your Custom Color Palette

    You can now add your favorite colors or your brand colors to your Design Wizard account. The great news is that unlike some other tools you might be using, in Design Wizard you only have to add the colors to your palette once and they are available for all your future designs. Plus it’s free!

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