Category / Branding
Inspiration and advice for entrepreneurs and business owners who want to make their branding unique and powerful.
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read more15 Branded Content Ideas to Fuel Your Content Strategy
A new approach to content. The online advertising marketplace has continued to grow increasingly saturated and branded content is quickly becoming a solution for businesses to set themselves apart from their competitors. Digital advertising revenue is expected to pass $460 billion by 2024. This means a few things for anyone… -
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read moreThe Importance of Brand Awareness: Strategies for 2021
Edit in Design Wizard Why is Brand Awareness Important Brand awareness is not just about getting people to recognize your brand, it is also about getting them to identify with that brand. In other words, you want your audience to embrace your brand within the context of their lifestyle. If… -
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read moreRestaurant Branding Ideas For The Ultimate Restaurant Brand
There are around 15 million restaurants in the world. But there are also plenty of other establishments that serve food as well. As you can imagine, the variety of restaurants, even in your local area, is quite large. Customers have more options than ever about where they will go to eat out.… -
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read moreBusiness Card Size Guide (+10 Business Card Templates)
What is the perfect business card size? There is no one exact answer for the perfect business cards and design are. The perfect business card size depends on your business and how you want to portray yourself. Nowadays it’s okay to stray from the same old same old as far… -
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read more75 Of The Coolest Color Combinations For 2021
Color Combinations In 2021 One of the first things you should do if you want to step up your creative game is to get confident about choosing color combinations. Knowing what colors go together is a skill in itself and it can have a positive impact on all areas of… -
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read more6 Steps for Successful Brand Building
Brand building is about establishing your public identity. Your brand is how people come to know you. It is how they come to identify you. From your overall voice, to your logo, to your website, all elements of branding need to come together in order to help you connect to… -
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read moreThe 2021 Guide To Your Brand Audit
The success of your brand is in your hands In 2021, the competition for reaching the top of any market is fierce. If your business is not at the top of your niche, it may feel like competing with the big players is impossible. After all, they established their brand… -
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read moreSocial Media Branding: The Ultimate Guide
Social Media Branding Your marketing plan should without question have a comprehensive social media branding component. Generating brand awareness and getting your message across to your target audience is becoming more and more about your ability to integrate a social media strategy. And not just any social media strategy, but… -
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read moreBuilding a Brand Strategy: A 4-Step Guide for Beginners
Throwing together a few logo ideas and a slogan is not creating a brand strategy. Not properly at least. So, what exactly is branding? And how do you create a solid brand strategy? Developing a solid branding strategy involves lots of research, understanding your audience, and brainstorming ideas. Your brand… -
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read moreHow to Develop A Unique Brand Identity: The 9-Step Guide
Developing Your Unique Brand. Your brand identity is the essence of who you are. Many interchange the word brand with the logo. And while there are some intersections, a logo is merely a symbol of the business. The brand is so much more. When talking about brand identity, we… -
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read more25 Examples of Exceptional Packaging Design
Good things come in great packaging! Package design, exceptional packaging design that is, does two key things: it draws a consumer’s attention to it and ultimately in and of itself, it closes the deal. Certainly, when shopping, a buyer does approach the process with an idea already of what they… -
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read more20 Great Business Card Ideas
Leave a lasting impression Despite the emergence of all things digital, business cards are still very relevant which is why every brand needs some great business card ideas. When attending networking events, conferences, even when casually meeting someone at a party, you want to have a tangible item that you can… -
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read moreWhat is branding? Here’s all you need to know
Introduction to branding What is branding? This can be a complicated question to answer, the definition of a brand will change based on who you ask. Brands can be different things, to different people, at different times. See how this can be complicated? Some think a brand is a… -
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read moreHow to Brand Yourself as a Freelancer
What you need to know about branding yourself A 2017 Upwork study reported that the freelance workforce was growing at three times the rate of the overall U.S. workforce. It further predicted that freelancers would make up the majority of the population by 2027. So it appears that if you’re… -
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read moreThe Definitive Guide to Creative Logo Designs
Prioritising your logo When you start a business, some jobs on your to-do list seem huge, and others seem pretty small. The marketing strategy is more important than the name, right? A financial plan is bigger than the contact page, surely? Making creative logo designs is often one of… -
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read moreThe 50 Best Fonts for Logos in 2020
Finding the perfect font Finding the best fonts for logos can be a tricky task. A font can change the entire look of the logo as the typography you use ultimately determines the personality of your branded logo. There are thousands of fonts out there, but only a select few… -
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read moreThe Importance of Visual Storytelling in Growing a Successful Business
Storytelling. You’ve probably heard this word being bandied about of late. And yes, it’s a real thing and not just another marketing buzzword. Visual storytelling has become an important way for marketers to communicate, using it to grab their prospect's attention and lead them on a buyer journey. So what… -
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read moreAn In-Depth Look At The Brand Colors Of 100 Top Companies
A guide to picking the right brand colors Brand colors are an essential part of any company’s image. Once chosen, they become part of a company’s identity and help to shape how they are perceived by the public. A company’s logo is often a customer’s first point of contact and… -
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read moreHow to Make Testimonial Ads That Win Your Customers’ Hearts
Recommendations and endorsements are a huge part of decision-making. We are hardwired to put a lot of weight on other people’s experiences, letting their value judgments inform our own. It’s an attribute that allows us to accomplish more things, in less time. After all, if you can avoid wasting time… -
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read moreCreating a Portfolio Website: Pro Tips to Do It Right
Many people overlook online portfolios, but these are the perfect way to showcase your many talents. While it is true that the immediate visual appeal may be more beneficial to those who are in the creative space, online portfolios can also be great for other professionals. For example, think past…
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