Choose a channel name that stands out

Choosing YouTube channel names is an important part of building a foundation for future success on the platform.

If you have a good channel name, it will be easier for viewers to remember who you are and recommend you to their friends.

A step-by-step guide to picking the right channel name

Choosing a name might not be as easy it seems though. There are so many options, so how will you know if you’ve picked the right one?

To help you make your decision, we’ve created a step-by-step guide that shows you exactly how to come up with some great YouTube channel name ideas.

5 Steps for Choosing YouTube Channel Names:

  1. Know the image you want to portray

  2. Stay consistent with your niche

  3. Get a feel for your audience

  4. Keep your channel name short

  5. Make your channel name memorable

1. Know the image you want to portray

Personal branding is a huge part of establishing your channel on YouTube. That’s why it’s essential that you portray an image that feels natural and gives your audience an opportunity to relate to you.


Don’t pretend to be someone you’re not when you choose your channel name. It’s a lot easier to create content for a channel that’s genuine. So if you’re setting up a gaming channel, choose an appropriate name for a gaming channel, and so on.


Your identity should be present in everything related to your channel, whether that’s your content, your channel art or your profile picture.

2. Stay consistent with your niche

The name you choose should also be reflective of the niche that you base your channel on. If you’ve only started a new channel, it can be tough to compete with some of the bigger channels that cover a wide variety of topics. That’s why you should try to be specific and become the best at creating content for the subject you’ve chosen.


Choose a name that viewers will easily recognise and remember. If it’s related to your niche, then it will ensure that recognition levels are higher.


Many top YouTubers don’t have channel names that relate to their niche, but a relevant channel name makes it a lot easier for people to find you. While you may get enough exposure to grow your channel with a random name, it’s best to start with something that’s more to the point.

3. Get a feel for your audience

Look at other channels in the niche you’ve chosen and read through the comments of their videos. Find out what your audience likes and what it doesn’t like.


A clear picture of your audience’s interests will help you come up with a name that they will support and respond to.


It should be shareable and not contain any words that might be offensive. You want to attract viewers, not drive them away!

4. Keep your channel name short

A YouTube channel name can have up to 60 characters, but ideally you want to get nowhere near that!


Long channel names are unnecessary and can be confusing for your viewers. A short, concise title for your channel can also give you the appearance of having more authority on a topic.


For example, you would be more likely to visit the channel ‘gamingreviews2020’ than ‘thebestnewgamingreviewsoftheyearin2020’.

5. Make your channel name memorable

A generic name will not live long in the memory of a viewer, especially when there’s so much competition vying for their attention on YouTube.


Use punchy, attention grabbing words that make for an entertaining, catchy name. Remember, if your YouTube channel becomes successful, this will be the name that everyone knows you by.


It will be beside your videos, your playlists and on your thumbnails, so you don’t want a bad name dragging you down.

Chose your YouTube name and grow your channel

All great ideas start with something small, and it’s the same with a YouTube channel. The name might not seem important, but it’s an important part of the jigsaw when it comes to making a YouTube channel.

Besides the methods mentioned above to choose a YouTube channel name, you can also use some channel name generators recommended by Filmora. It shares some good YouTube name generators as well as how to request for customizing YouTube channel URL.

Once you’ve chosen a good YouTube channel name, you can start creating content that will attract subscribers and viewers. Our blog on How to Become a YouTuber will show you exactly what you need to do to grow your channel.

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