One of the first things you should do if you want to step up your creative game is to get confident about choosing color combinations. Knowing what colors go together is a skill in itself and it can have a positive impact on all areas of your life.
Let’s start with business. Once you gain an understanding of what different colors mean, you’ll see how they can influence perceptions. You can then use this to your advantage. If you want to make your audience feel something, color can help to achieve this. And it remains the same whether you are choosing colors for a flyer, or choosing the perfect color combination for your website.
Say you want to inspire your audience – or make them feel happy or calm. Using the right color combinations can reinforce your intentions. Brands need to think about color combinations in many areas such as logos, websites, marketing materials, merchandise, and social media. It’s not enough to work with just one color, the real magic lies in knowing what 2 or 3 colors go together and being able to pick compelling color combinations.
Colour knowledge can help you to make better choices in terms of buying clothes, shoes, decorating your home, even everyday communication! Life, in general, can be easier when you know what color goes with what.
In this blog, we will look at the Top 10 Colour Combinations for 2018. We will examine trending color scheme ideas, what colors go together, and suggest practical ways for you to use them. So take notes, start your own color combination chart and get creative.
Ultra Violet (#614590FF) & Blooming Dahlia (#E69A8DFF)
We can’t talk about trending colors without having Ultraviolet front and center. This vivid, bold shade has been hailed as The Pantone Colour of the Year and it’s set to feature everywhere in the next 12 months, from the runway to your news-feeds.
Purple is a strong and powerful color with positive connotations like magic, luxury, and creativity. For such an attention-grabbing hue, It’s still surprisingly uncommon. In fashion and interiors it tends to be used sparingly, but if there was ever a time to go crazy with purple, it is now.
Purple works well for marketing because it is so vibrant and pops off the page. This is one of the reasons why we chose it as our primary brand color!
It is also super versatile and goes well with many other colors – namely green, red and orange. For a really cool color combination try matching it with this warm pink or nude color. This particular shade is sophisticated and understated and gives balance to the rich and robust purple. These two tones really work together.
Turquoise (#42EADDFF) & Warm Sand (#CDB599FF)
Is there anything more uplifting than a bright burst of turquoise? It is such a refreshing color that conjures up images of tropical waters and sunny skies. Turquoise is also unique in that it manages to be serene and idyllic as well as vivid and dramatic.
For many people, turquoise is the color of summer, so combining it with a soft, sandy shade creates a natural, harmonious balance. This neutral color wouldn’t win any prizes on its own but when laid alongside turquoise it becomes warm and golden. You can almost smell the salty sea breeze!
This color combination is natural and youthful and could be used for inspirational communication. Give a firm farewell to the dark days of winter with these gorgeous colors!
Sailor Blue (#00203FFF) & Mint (#ADEFD1FF)
There is an old saying that claims; blue and green should never be seen without a color in between! While this is often true, there are exceptions to every rule – navy and mint is one.
This is a surprisingly cool color combination because it is unexpected. This sorbet mint is fresh, zingy and very much on-trend. Pastels have been prominent for some time now and show no signs of diminishing. The inky navy color is deep, rich and almost masculine. When they converge the result is interesting and elegant.
Technically the tones should conflict but in reality, the subdued rich navy offers a solid base for the vivacious mint. The darker hue acts as an anchor without being stark. This palate would be wonderful when worn together or as a living room or bedroom color scheme. The colors also work particularly well when used in typography.
Grey (#606060FF) & Lime Punch (#D6ED17FF)
Forget orange – grey is definitely the new black. Sales in grey kitchens, cars and clothes have soared in recent years because it is such an adaptable neutral. Grey can be warm or cool, hard or soft, it is surprisingly versatile and flattering.
Traditionally grey has a reputation of being flat or dreary, and there are times when that still applies (nimbostratus clouds, I’m looking at you!) But grey’s status has been elevated of late, and now it is synonymous with sophistication.
To really add a bit of personality and confidence, pair a deep shade of grey with a spirited splash of lime. This zesty shade is an important trend for 2018, but it should be used with caution! Lime green can be garish on its own, it can also be harsh on anything lighter than caramel skin tones. But when applied well it makes a striking statement. This edgy color combination is our personal favorite here at Design Wizard!
Black (#000000FF) & White (#FFFFFFFF)
When it comes to classic color combinations, it doesn’t get any more timeless than black and white. But, timeless doesn’t mean stagnant as we can tell from 2018’s trend predictions where black and white is going to be huge.
The combination works because it creates ultimate balance. Black is strong and dominant and white is peaceful and pure. From a tonal point of view, they are polar opposites, but it is this contrast that makes black and white so effective together.
Individually, they can be overwhelming in large doses, but when placed side-by-side the two colors enhance each other. From a visual perspective, black becomes darker and white is highlighted. The results are clean, crisp and contemporary. Black and white is popular in all areas of design. Graphic designers and marketers use it to deliver powerful and clear messages, and it is a staple color combination for clothes.
Black and white often features in interior design when the desired impact is to be modern and crisp. Inject primary or neon colors to black and white for a funky finish.
Cherry Tomato (ED2B33FF) and Rapture Rose (D85A7FFF)
Another combination that challenges the rules is this tomato red and dusky pink. Red and pink can sometimes be an eye-watering combination, and not in a good way! But it can work – the important thing to get right is the balance of tones.
This twosome is successful because neither are vying for attention. They are close in terms of saturation – or in non-designer jargon – the shade intensity. If either or both, were brighter, they would clash.
Red and pink are also a monochromatic color scheme which makes for a complementary palette. Monochromatic means that they exist in the same color family. White, grey or black can be added to the base hue, which in this case is red. Mixing these together can create a variety of tints, shades, and tones, such as pink.
The beauty of this particular pair is that the two individual shades are cool and modern. The exuberant orange-red sets off the purple undertones of the pink. Include white to keep it crisp.
Forest Green and Moss Green
As we move further into a digital existence, there is a growing effort to keep our feet planted in the real world. As the stress and pressure of modern society increases there’s more emphasis than ever to embrace the natural, wholesome and healthy aspects of life. Last year, The Pantone Colour of the Year was called Greenery and truly reflected this movement.
Greenery, a light, bright grass green, really planted the seeds for this year’s version to develop. This year’s trending color combination shows how green has matured into something more edgy and dark. The moody forest green can almost look black in some lights but it is lifted by the refined tones of the moss green. This is a particularly good color combination for homes.
This green on green falls into the same category as monochromatic color scheme as above, but it is much easy to work with especially in the natural tones. For interior design, this combination works well next to wood. In fashion, it looks expensive especially when worn with metallics. (Use rose gold for extra trendy points!) Green is also gender neutral and suits most skin tones and hair colors.
Blue & Orange
The classic pairing of blue and orange never fails to inspire, it is another good example of when opposites attract. The cool tones of blue emphasize the warmth that orange radiates. This pairing is often found in nature too and is meant to be comforting and familiar to the human eye.
From a communication perspective, the colour combination of blue and orange has been used in countless posters, adverts, and campaigns over the years. It is a highly effective method of catching an audience’s eye.
Used most often in bold tones to grab attention, this years trend is in tweaking the saturation of either shade. This pastel take of the complementary blue and orange doesn’t diminish its effect. The energy from this blood orange shade sets off the soft powder blue perfectly. Blue is widely used to represent business and is always effective in marketing and promotion but the pop of orange shows that you are not afraid to stand out.
Royal Blue & Peach
Blue and peach is this year’s version of the classic blue and white and not a million miles away from turquoise and sand!
Royal blue is pretty much primary blue, so it is durable and solid. But because of its boldness, it is also playful. And there is a resurgence of the notion of playfulness. As the concept of creativity is becoming more prominent in our lives from our architecture to our business strategies, playfulness is now socially accepted. This is also a nod to the 80’s which is having something of a revival in graphic design.
The trend of pastels came up earlier and even though pink and lilac have been the most prominent so far, peach is in the spotlight now. Together they really combine to a super modern finish.
So now, when somebody asks what are color combinations? You will be able to list off these Top Ten Trends. Maybe you want to find a great color combination tool? There are also plenty of color combination generators online – check out Paletton they have some really inspiring ideas.
Colour is the basis of all creativity and design. While it is important to know the rules, it is equally important to just have fun and enjoy experimenting with different color combinations.