As 2020 (finally) draws to a close, maybe you’re asking ‘What should I blog about in 2021?’. Well you’re in luck- we’ve got some great blog ideas for how to choose a blog topic. Read on for blog post ideas, as well as tips for what you need to include to continue growing your blog.
1. Get inside their heads: what do they like?
It’s important to know what your audience likes about your blog. Do some research on your site analytics to see what keywords bring people in. Which blog posts are the most popular? Are there any common themes among them?
Reach out to fans directly in your comments section, or on social media. Take a look at the feeds from your most engaged fans. What do they care about? What do they tweet about? Which accounts do they favourite and reply to?
Invite your followers to participate in a Twitch, Facebook or Instagram Live Q&A. Invite suggestions on an ongoing basis from your readers on your About webpage, in your social media bios and at the end of each blog post. Don’t forget to reply and keep the conversation going.
Use these as starting points for planning blog ideas. Knowing what your readers want will make sure you keep them coming back. It’ll help you focus your content and increase your productivity.
And don’t forget- you can recount this process itself and what you’ve learned from it in yet another blog!
2. Expand on your most popular posts
So you’ve used Google or WordPress Analytics or a tool like SEMrush to see which of your blog posts have had the most traffic. Now, think about expanding these. What else do you have to say on the matter? Have there been developments since that have changed your opinion, ideas or how you do business?
Increasing the amount of text on a popular page and including even more relevant keywords will help your blog rank better in search engines and thus bring new visitors to your site. Think too about creating a follow-up blog or writing more content along the same themes as those popular pages.
Don’t forget to include links to your other, less visited blog posts. In time, the success of your most popular blogs will help bring more visitors to those pages too.
3. Finding your niche
Writing a niche blog means creating content about a very specific subject. If there’s something you’re an authority on or feel very passionate about- that might just be your niche.
There’s some debate about whether niche blogs are successful, but they certainly allow you to focus your content. It also means you’ll know your audience are here for that specific subject. So, you can continue to cater to them, and they will be dedicated to you. Knowing what readers want is half the battle when thinking of blog post ideas.
Maybe you’re planning to start a film blog. To make it niche, think about featuring one director only, or one cinema style. Maybe you’re more interested in films about sports, or it’s really about the way particular movies were made. Brainstorm the best ideas- the blog topics you could talk about forever.
Writing about a subject you love means you’ll be able to establish credibility and perhaps become an authority. This could also be valuable for creating guest blog and speaking engagement opportunities.
Remember though, there’s a fine line between filling a niche and creating a blog that’s so specific it’s just you and your bestie who are interested.
Blogging Up Close and Personal: Share Your Life
4. Tell your story: topics close to home
Us humans are such social creatures, something thought to be down to our big brains. If the events of 2020 have shown us anything, it’s that our need to form emotional connections continues- maybe even increases- in isolation.
Millions of people have turned to their favourite bloggers and vloggers to get them through the COVID situation. Combine this with a more sophisticated audience, and readers are just crying out for blogs with authentic voices.
Today’s readers like their bloggers to be honest and open, whether it’s a gamer who can’t quite past that level or a store owner who is facing tough decisions. Your lived experience with the advice and insight that brings can be a valuable resource to others.
If you’ve got a personal story and are comfortable sharing it, consider how your blog can help others. From overcoming adversity to the small everyday life victories- reach out to the millions of people who come online looking for help every day. They’ll reach out for you too.
5. First past the post: set yourself some goals
Don’t let the arbitrary position of the earth on January 1st dictate your life, you can make resolutions and set goals at any time in the year. In fact, with sunshine and longer days you’re far more likely to succeed when you begin in the summer. Even Oprah agrees with this idea.
People who want to hit the same goals will appreciate the story you tell in your blog. You can give them inspiration to keep going, as well as advise how to make it through the tough times. Post about the highs and the lows. And when you get there? Consider really marking your success with an event like a livestream or giveaway. Then, create a blog post about that.
The beauty of your blog is that it sits there like a time capsule, meaning you can always go back and relive your achievements. Have you stuck to your guns a year down the road? Five years?
Sharing your goals with your audience means you’re more likely to be held accountable and stick to them. Creating an ongoing story will also bring your blog readers back to check how you’re getting on. Win, win!
6. Give a head start: write a career guide blog post
Tell your blog readers how to you got to where you are now. Lay out your experience along with the highs and lows of the journey there. Share tips and advice for others in your industry who want to follow in your footsteps.
You don’t have to be at the top of your field to share your experience. We’ve all been intimidated by the stories of CEOs who launched projects which immediately made headlines. But even more important are the stories of those we can easily relate to.
Sure, we can all dream of splashing onto the stock exchange, but the real challenges of everyday will be of far more value to your blog readers. Don’t be afraid to talk about failing.
Revisiting these types of posts in the future can also make a great follow-up blog, or even a full series over some years. How have your opinions and ideas changed since your first post? What lessons have your new experiences thought you?
Related: read our blog 30 Marketers Share How Their Personal Life Has Impacted Their Career.
7. Share your recommendations and reviews
We all love to inspect the merchandise before we buy, and product review posts can make decisions much easier. Consider what your audience wants to know about and the products they’re likely to take interest in.
There’s a couple of formats these blog posts can take, depending on the product and what it does. Unboxing always goes down well, as well as comparisons between two or more similar products. Think about your experience with the product for ideas on what to talk about.
Whether it’s some software you love, a web publisher, an ecommerce provider you couldn’t do without, or a local business you want to support- your honest opinions will be a valuable resource to your readers.
And hey, play fair- always mention if you’ve been paid or got a freebie in return for your blog post.
Unlimited Content: Generating Blog Post Ideas
8. Awareness days: share the conversation
There are an enormous variety of awareness days, weeks, and months throughout the year, right across the world. Plan your blog ideas ahead with an awareness days calendar and jump on the bandwagon!
Start to take advantage of increased social media chatter and google searches on the days that mean something to you. Use the relevant hashtags to gain visibility and link people back to your blog.
As these events take place annually, a great blog with good SEO will draw in curious readers year after year. From National Shortbread Day to Fairtrade Fortnight, from Random Acts of Kindness Day to World Book Day- you’re sure to find a few that interest you and your readers.
9. React to trending topics: let the news guide you
Being active on social media means you’ll be quick to learn about big news or the next trending meme. Consider turning on twitter notifications for the feeds that best suit your favourite themes or niche.
Use your blog to comment on or react to the popular stories. Consider ways to link them to your own business or personal blog themes. Will the news affect your product? Is there a unique way you can connect the trending topic to your own experience? Being first off the bat here can be very useful in increasing page views for your blog.
Putting your own spin on a trending topic will attract curious visitors searching for more information or related ideas on the web. In addition, your regular readers will appreciate your effort to stay on top of the big stories.
10. Snag a celebrity: the best and brightest
The modern media machine has an almost never-ending supply of podcast hosts, authors, daredevils, record breakers and disrupters who are looking to promote themselves and their products.
Doing an interview like this can help you reach that person’s fans- as well as get the weight of their publishing house, podcast network or marketing agency behind you. There’s also the possibility of starting a relationship, so you’re one of their first calls the next time they need to do the rounds.
Reach out to agents, publicists or directly with ideas for an interview invitation- if you don’t ask, you don’t get!
11. On this day: discover new things
Take a quick glance through Wikipedia and you will see that a huge number of historical events have occurred on any given day of the calendar. Use the On This Day feature to plan blog posts around an important date in your life or notable days in your business or career. Or just pick a random day to fill a hole in your content calendar.
The featured articles and Did You Know? sections on Wikipedia are great places to get blog post ideas. Take an article or profile as a starting point and build your own content around it.
And we’re not just talking stuffy history ideas- look at record-breaking events, incredible achievements, spooky mysteries, and important days in different cultures. This type of blog post can also work well as a listicle.
12. Celebrity birthdays: they’re just like us!
This one is like the last blog post idea but can be centered around more you. Go to a site like Famous Birthdays and find out- who do you share your birthday with?
Discover the notable explorers, famous musicians, incredible sports people, or brave activists you share your natal day with. Are there any commonalities between you? How would you have fared in their situation?
You could also compare the lives of two famous people born on the same day. Abraham Lincoln and Charles Darwin share a birthday (Feb 12th 1809), as do Heath Ledger and Natasha Lyonne (April 4th 1979). Start by identifying the topics and ideas your audience wants to read about and work from there.
Encourage your readers to research their own birthday ‘twins’ and let you know their story and thoughts in the comments or on a livestream. Ask them too, what they thought of your story and don’t forget to reply.
Get your audience involved in the process. Shared experiences will help you build bonds with your community.
Personal or Business Blog: Share Your Ideas
13. Stop, collaborate & listen: co-working on blog posts
Connect with another person in your field and reach their readers too. Co-authoring articles, brainstorming new blog ideas, guest posting, interviewing, and supporting each other will help you both. A fresh pair of eyes can make it easier to see interesting topics and blog ideas you may have missed up to now.
Collaboration also gives you great content marketing opportunities. Be sure to include reciprocal site links and use social media handles in related posts for the maximum effect. Promote your collaboration with an Instagram Live chat, and don’t forget to save the video to IGTV for posterity.
Read our blog about things to consider when creating perfect guest content.
14. Find something different: reach out and reply
Or, if you’re feeling daring- reach out to someone who seems far away. Discover an entirely different industry, life experience or world view and bring that perspective to your blog readers.
Maybe you’re a hairstylist in Birmingham? Find a hairstylist in Sydney, Mexico City or Cape Town. Discover the differences and similarities in your experiences. Some time spent browsing on social media and through other people’s blogs could introduce you to a lifelong friend.
You never know what you’ll have in common and the resulting blogs could be fascinating and unique slices of life. You may dream up blog ideas and topics you’d never have considered before. Supplement your blogs with video interactions and discussions to create a more holistic experience for your readers.
15. Share what you’ve been consuming: roll out the round-up posts
Invite your audience into your world, with a listicle of the blogs, articles, and videos you’ve been reading and watching. Share what inspires you and what scares you. You can also write about the TV shows, movies and podcasts you’ve been consuming.
The beauty of a list article is that it can be as long as you like. You can keep your commentary on each brief, or really deep dive into just a couple of items. Include links to the sites you mention and don’t forget to reach out- ask them to include back-links to your blog too.
Use this as an opportunity to ask your readers to tell you what they’ve been reading, in the comments or on social media. They may suggest topics you hadn’t considered. Being in conversation and taking recommendations is a great way to plan ideas for future blog posts.
Check out one of our favourite listicles: The 80 Best Christmas Ads of the Decade
Improve Your Content: Make Your Blog Posts Appeal to More People
16. Connect with visual learners: say more about the big ideas
If a picture tells a thousand words, then there’s no limit to the story you can tell with infographics. Laying out the information in an image gives readers an easy and quick way to understand the full picture.
You can also use an image illustrate part of or sum up the whole of your blog. This can be inserted into the text but can also be used on social media for promoting your website. Use Design Wizard’s templates to easily create fantastic social media posts.
Graphs and charts are fantastic for displaying data, and diagrams can be used to explain concepts and how they connect. Creating gifs with a tool like Ezigif will add some novelty and variety, plus they are perfect for sharing on social media to promote your blog.
Take a look at our blog on the importance of visual storytelling for brands to learn more.
17. Make your podcast and video blogs accessible to both man and machine
Remember that search engines can only read text. So, if you have videos on your blog it’s a great idea to transcribe and publish the content. The same goes for podcasts and live streaming sessions. If you have been invited to give a speech or participate in a panel, post a transcript along with any videos you have. That content will then start to show in searches for those topics.
As well as helping your SEO, this also helps your audience. Some people prefer reading to watching videos, and you’ll also make access easier for people with disabilities. Continue this example by including subtitles on your videos, and don’t forget to include Alt Text on your blog’s images too
Help and Advice Blogs: Connecting with Your Audience
18. Answer questions about your business, career or life
Every day, millions of people go online to ask a question. You could be the one to provide the answer they need. Perhaps you’ve got a lot of knowledge about your industry, had a rocky start or went through an unusual experience.
Think about the questions you’ve got- this will help you come up with blog ideas. If you have thought about an issue, there’s a good chance someone else has wondered the same thing. Set out to answer that question yourself, then create a blog about it.
Including experts with their own blogs and channels will allow for back-linking and cross-promotion on social media, as well as ensuring you give a great answer.
19. Set yourself new challenges: keep track of progress in your blog
Let your blog readers set some tasks for you. It could be learning a new skill- like how to juggle or drive. It could be a test of your strength and stamina, or taking the plunge with a radical new hairstyle or tattoo. It could also be a fresh start or major life choice.
Take suggestions on social media with polls and Q&A sessions, or set up a survey with a tool like SurveyMonkey. As well as generating blog post ideas, you can use this opportunity to learn more about your audience and continue creating the content they want.
The blogs you write based on these experiences will of course depend on the types of challenges you take on. For more involved ideas, consider daily blog posts to share how it’s going. Supplement these with short diary entries on Instagram Stories or Tik Tok.
Talk about the difficulties you’ve faced, how the challenge has affected your life, productivity, relationships. Consider interviewing people in your life to get their perspective. And don’t forget the all-important follow-up bog posts!
20. Share your best talents: how-to guides
Informative blog posts have always been popular, and don’t show any sign of slowing down. Want to learn how to install software, change your car oil or bake delicious cookies? You can find a how-to guide online. This is your chance to be the person who explains ‘how to’.
Figure out the things you do well, then show your blog readers how they can achieve it. Tips, tricks, and shortcuts for mundane household chores are always popular. As are hacks for arts and crafts. Have you figured out a time-saving and economical way to package your unique product? Tell us about it!
Be as specific as you like. The chances are if you’ve had to take some time to learn this skill or discover a shortcut, others will want to learn about it too. Consider creating instructional videos where viewers can learn by example. Of course, be sure to transcribe any video content for SEO and accessibility.
From tips for updating WordPress to guides for connecting with people- your skills could be valuable to others.
21. Promote a cause: one person can make a change
The growing awareness of social injustices and the problems faced by people across the world shows no sign of slowing down. Environmental and animal causes are also hot-button issues right now. Reach out to your blog audience and get them interested in the causes and topics that mean the most to you.
Explain why you’re involved and the steps you take to help, whether it’s organising fundraisers, volunteering on your days off or collecting food donations for those in need. Let your blog readers know what they can do to help.
Reach out to any charities or organisations you mention, they’ll be happy to be promoted and may share your blog on their social feeds. Your blog posts may also be back-linked or guest-posted on their own blog.
Helping others and growing your blog following at the same time? It doesn’t get better than that.