Finding The Best Fonts for Logos
Finding the best fonts for logos can be a tricky task. A font can change the entire look of the logo as the typography you use ultimately determines the personality of your branded logo. There are thousands of fonts out there, but only a select few are a cut above the rest. So, what is the best font for a logo you are designing?
Finding the perfect logo fonts can bring your whole logo design together, so getting it right is crucial. Through trial and error, you’ll often know that font is perfect for a logo when you see the finished article, but getting to that stage is sometimes very difficult.
Choosing the Best Fonts for Logos Based on Design and Style
Your logo design itself might be on point, but if there is something off about the font it can change the entire appearance and visual appeal of a logo. Choosing the right logo font, therefore, is an important decision. This decision might be under the wider scope of your branding strategy. The fonts your choose might complement the other fonts you’ve chosen for say, your website, business cards, or other areas of your business. Having clashing fonts and font styles within your brand can look bad for your business.
Choosing the Right Fonts for Logos Should be Based Around Your Brand Identity
It takes a lot of skill and dedication to create a logo that’s exactly right for a brand.
Designers have to leave no stone unturned to make sure that they create a logo that matches a brand’s image and identity. They also need to make it eye-catching, so it gets customers’ attention and stands out from the crowd.
Research Your Fonts and Hold a Focus Group
Your logo must resonate with your audience, and possibly explain a little bit about what it is you do. If you are in the music business, perhaps design your logo in such a way that would resonate with musicians or people who enjoy music. Perhaps you could have your logo embellished with some music symbols, notes, or instruments. Before you have the main foundation of your logo constructed, you should already be considering what kind of font you would like to use on your logo. It can be a good idea to shortlist a number of fonts that your like, and then you can try them throughout the design process.
The font your choose can alter how your brand is perceived. Before settling on a font, it could be a good idea to run it by a number of people, or perhaps even run a focus group. Focus groups are a great way to research particular aspects of your business and how they relate to your target audience. Holding a focus group around which font they like better could be very helpful in choosing the best font.
The Best Logo Fonts for Designers
Dance Logo: Khula Font
The spaced lettering of the Khula logo font in this logo really emphasizes the text.
Despite the font not being bold in this DJ logo design, the pronounced type is easy to read against such a vivid background.
Designed by Erin McLaughlin, Khula was created as a complement to Open Sans. It’s a flexible font which also supports Hindi.
It’s easy to see why Teko is a logo font that’s intended to be used for large display text-like headlines.
It’s a simple, clearly visible font that stands out against the black background in this design.
The proportions of Teko are square and structured, making it the perfect fit, and one of the best fonts for logos that are square.
Attorney Logo: Alegreya Sans SC
The dynamic Alegreya Sans SC is given the all-caps treatment in this music logo design.
When made bold, a font that is often reserved for longer-form text stands out as a heading for this logo.
It’s professional logo font that is fun at the same time, providing the ideal companion to the colorful record illustration.
Alegreya Sans SC
The dynamic Alegreya Sans SC is given the all caps treatment in this music logo design.
When made bold, a font that is often reserved for longer-form text stands out as a heading for this logo.
It’s professional logo font that is fun at the same time, providing the ideal companion to the colourful record illustration.
Cutive Mono is a vintage logo font that adds an aura of professionalism and authority to any logo it’s used with.
It can add real character and depth to both shorter sections of text and larger display sizes.
The image of the scales works well alongside Cutive Mono to advertise attorney services.
The display style of Expletus Sans logo font draws us in with the unique appearance of its lettering.
The imagery in this restaurant logo is sharp and striking and has a similar look to it as Expletus Sans.
It really shines on a white background, which emphasizes the separations in the type.
Boogaloo w/ Alegreya Sans SC
Boogaloo is a great choice for a logo font that you want to add some vibrancy and exuberance to.
It was inspired by fonts that were commonly used on LPs in the 1960s and that influence rings through in this design.
Due to its origins, it’s a fitting choice for any music logo. This piano logo is imbued with energy and movement by the presence of Boogaloo.
Catamaran is a versatile logo font that could be used on a number of different logos and is on our list as one of the best logo fonts out there.
In this construction logo, it gives the overall design a solid foundation, which is apt for the construction theme.
Coloured in bright green, it makes for a striking contrast with the black background.
The ends of the strokes in the Kanit typeface are very flat and distinct, allowing for reduced spacing between letters.
In this construction-themed design, the all-caps display looks clear, firm, and structured.
Its modern style looks well beneath the image of the green cube.
Sacramento w/ Alegreya Sans SC
Have fun designing your salon logo with the playful script typeface Sacramento.
Sacramento is a pretty logo font that’s ideal for a fashionable, feminine logo design.
It’s semi-connected cursive letters look great in black against this pink brush stroke.
Alegreya SC is always magnificent in long sections of text, where it ebbs and flows along with the page.
However, as a logo font, it’s equally comfortable in shorter text, like in this beauty salon logo for example.
Capitalization emphasizes its serifs and this visually ties in with the thick circle that surrounds the center of the logo.
The pink color of the Open Sans logo font in this make-up logo design really pops off the screen.
It’s a logo font that is straight and symmetrical, but its rigid appearance is offset by its open and friendly nature.
Regardless of the size or style of the text, Open Sans is easily legible in all of its forms.
Cormorant Garamond is an eloquent logo font that’s well-suited to a logo that needs to highlight the professionalism and reliability of a business.
It also looks great on this wedding logo, where it emphasizes the elegance and grace of the occasion.
In the design, Cormorant Garamond is italicized, which adds to its flowing look.
An immaculate script logo font, Rochester is a fitting choice for this wedding logo.
Rochester adds a touch of class to any design it features in, so if you want to give your logo a refined look, you won’t find many better options.
It’s no wonder Rochester looks so stylish, as it’s inspired by the early age of Victorian calligraphy and Art Deco.
If you’re creating a fitness logo, a strong, bold logo font is always a good route to go down.
Passion One fulfills that role in this design, complementing the dumbbell illustration extremely well.
It’s a type of display font that demands attention and it will definitely make your logo stand out.
Inspired by the time in history when broad nib quills were replaced by pointed steel pens, Playfair Display is a transitional font in style.
In this restaurant logo design, Playfair Display looks right at home with a gold and blue colour scheme.
Its presence creates a sense of prestige that’s ideal for a French restaurant logo.
Prompt w/ Source Sans Pro
Prompt is a clean, formal sans serif logo font that matches well with the image in this coffee logo.
Its carefully organized style makes it easily legible in long sections of text and display sizes.
Due to this flexibility, it’s easy to see why Prompt is one of the best fonts on our list.
The thin characters of the BenchNine font look splendid in this restaurant logo design.
Despite the narrow lettering, BenchNine manages to be robust and impactful.
It looks sharp and direct in both upper and lower case, and in this design the gold really enhances its appearance.
Luckiest Guy w/ Lato
Custom hand-lettering is used to create Luckiest Guy’s distinct 1950’s inspired look.
Its funky style is well suited to this warm and welcoming image of a coffee cup.
Luckiest Guy is one of the best logo fonts that are light-hearted in nature and brands that want to convey a youthful image.
Bowlby One SC w/ Alegreya Sans SC
Bowlby One SC is a large, eye-catching display logo font that was designed to be used in an all-caps format.
Its casual appearance is a great option for headlines and logos that don’t need to be too formal.
This music logo, it’s a good fit for the fun, welcoming atmosphere of a mic night.
Anton is a bold, widely spaced logo font with an in-your-face attitude that demands attention.
If you want to make a statement with a pronounced logo design, Anton is a reliable choice.
Barber logos need to make their presence known and here we can see how Lato helps with that.
When making professional logo designs, Assistant can help you create the look you want.
It’s a slim, trendy typeface that’s perfect for designing a striking restaurant logo.
Assistant is one of the best logo fonts that need to retain a graceful, streamlined appearance at large sizes.
Inspired by the creations of New York’s hand letterers in the 1930’s, Mrs. Sheppards has a very unique appearance.
On this fashion logo, Mrs. Sheppards contributes to the overall upbeat, energetic vibe of the design.
The thick brush strokes of this font will add real character to any design it features in.
Audio Wide w/ Montserrat
Designed with the future in mind, the modern Audio Wide is a technologically-inspired creation.
It stands out well in this fitness logo and the silver and black colour scheme enhances its prominence even further.
The square-shaped lettering has a unique appearance that makes Audio Wide a good companion for a logo that wants to appear strong and vigorous.
Amatic SC is a simple, casual font that doesn’t take itself too seriously. It’s a fun typeface that bounces across the page.
In this list of best fonts, Amatic SC is one of the top choices for gaming logos.
It manages to look great in titles and in smaller sections of text.
Heebo font is a powerful font that easily gets it message across when displayed in all caps form.
In this handyman logo, the text which reads ‘John Smith’ is bold and highlighted in red, ensuring it stands out.
It’s a good font for a logo that needs to convey reliability and quality.
Leckerli One w/ Quicksand
A fun display font, Leckerli One adds energy to any logo that it’s used with.
The font has broad, playful loops in its lettering that gives the design a more light-hearted appearance.
A café could use this logo to show that they are different from what you might expect.
Gochi Hand w/ Roboto
Gochi Hand font was specifically designed to have the appearance of a teenage girl’s handwriting.
It’s an expressive font that looks natural on a page or screen. Even though it has a scribbled style, it’s easily legible.
In this art logo design, Gochi Hand communicates the creative spirit of an art gallery.
Exo is a futuristic font, but that doesn’t mean it’s robotic, as it retains an elegant and stylish look.
It’s a good fit for a dynamic sports logo that needs to convey energy and excitement.
The razor-sharp form of Exo matches the x-shaped illustration that cuts through the design.
Fonts of world-renowned brands
Many famous logos use custom typefaces, but they are often based on fonts that are prevalent throughout many areas of graphic design. The following are proven to be some of the best fonts:
Phatboy Slim font – PS4
The instantly recognizable Phatboy Slim font adorns PS4s around the world in its own unique style.
It’s a distinctly futuristic font that can be identified by its thick, almost stretched lettering.
At the time of its release, the PS4 was a huge leap forward in gaming technology and Phatboy Slim can be seen as a symbol of this.
Klavika – Facebook
What is now one of the world’s most recognizable word marks began its existence in the offices of San Francisco designers Cuban Council.
Slight adjustments were made to the standard version of the Klavika font to give the Facebook logo a unique look.
The ‘f’ and ‘a’ were straightened, the ‘c’ widened and the separation in the letter ‘k’ was gotten rid of, all of which helped improve the aesthetic of the logo.
My Puma font – Puma
This is the font that accompanies the iconic leaping puma icon of German sportswear giant Puma.
It’s a typically heavy, bold font that stands out against a variety of backgrounds.
Bulky sans serif fonts like this are some of the best fonts for logos that intend to make an instant impression.
Bodoni – Vogue
The Bodoni font is an elegant typeface that’s favoured by many top fashion brands, such as Vogue.
The font has a distinct look that is steeped in history, but also one that’s very present in the modern age.
It’s a flexible font with short serifs and characters that transition between thin and wide.
Spencerian Script – Coca-Cola
Before the typewriter, Spencerian Script was considered the standard writing style in America.
In the late 19th and early 20th century, companies like Coca-Cola and Ford were founded, and they used Spencerian Script on their logos.
Spencerian Script is elegant and classy at the best of times, but the red colour scheme takes it up another notch.
FF Meta Bold – The Weather Channel
FF Meta Bold is the font which The Weather Channel uses for its logo.
It is part of the FF Meta family, but it’s thicker and less formal than the standard typeface.
The style of the letters in this font emphasises the white text when placed on a blue background.
Bebas Neue – Netflix
While Netflix’s logo does use custom lettering, its closest likeness is the sans serif Bebas Neue.
It has lettering that stretches vertically to make the text appear more prominent.
Despite it being a visually thin typeface, the bold style makes sure it easily stands out.
Myriad – Walmart
Various versions of the Myriad font are used on a wide range of famous logos.
Myriad is professional and strong, and is favoured by brands such as Walmart, Visa, Deloitte and Rolls-Royce.
In Walmart’s case, Myriad provided them with a way of freshening up their brand image. It was font that appeared refined and modern in comparison to their previous one.
Adding custom fonts to your site
If you want to add custom fonts to your website, then PageCloud’s easy-to-follow guide will be a big help to you. The great thing about this guide is you don’t even need any CSS experience to follow it!
English Towne – The New York Times
The distinct font that appears on the mastheads of The New York Times has served the newspaper well for many years.
English Towne gives the paper an air of authority, knowledge and experience that a modern font would not be able to compete with.
It’s a highly-stylised script font that hints at the publication’s rich history.
YouTube Bold – YouTube
The bold letters of YouTube’s 2017 logo redesign are easy to distinguish against any background.
A custom font that was made in-house, the unnamed YouTube font is a tweaked version of their old Gothic typeface.
The letters were all improved in the logo update, and they now appear less blunt and more unified.
Optima Roman – Aston Martin
The Optima Roman typeface is a classy font that has been a staple of Aston Martin’s branding since 2003.
Optima Roman is one of the best fonts that hope to express prestige, uniqueness and elegance.
It’s slim and unobtrusive, making it a perfect companion for the delicate white wings that span outwards on the Aston Martin logo.
Frutiger – Flickr
Frutiger is very flexible font that you will find on lots of different logos, including those of Flickr, American Express, the Brazilian Football Confederation, Deutsche Post and Ericsson.
Frutiger was first used in 1968 to help develop an effective signage system for the newly built Charles de Gaulle airport.
The clean, simple layout of this sans serif quickly increased in popularity and soon it was used for many purposes.
Futura font – Nike
Nike mostly uses its distinctive ‘swoosh’ for branding, but when it utilizes its wordmark, Futura displays it in style.
It’s a broad, bold font that commands attention in its prominent all caps form.
This particular version of Futura is called Futura Bold Condensed Oblique, which is tweaked so that it appears slanted.
Helvetica – Panasonic
Helvetica is one of the most commonly used fonts in the world, and for good reason.
It’s a neutral typeface that’s reliable and unobtrusive. It easily displays words in a simple and straightforward manner.
Panasonic is just one company with a Helvetica logo, others include Jeep, Harley Davidson, Blaupunkt, Skype, Lufthansa and Target.
Avant Garde Gothic – Adidas
Adidas is one of those brands whose logo is a truly essential part of both their image and products.
The word mark is a custom design, but it’s very similar to the Avant Garde Gothic font.
This font is a simple sans font that’s bold letters make it easily distinguishable and simple to read.
Walt Disney Script – Disney
The Walt Disney Script is a graceful, elegant font that is very befitting of the overall Disney brand image.
This instantly recognisable font has a unique appearance that looks magical and playful.
Its design was based on a stylised version of Walt Disney’s autograph.
Univers Extended – FedEx
Univers Extended is a light, clean font that Ebay included their new toned-down branding in 2012.
The logo remains vibrant and fun, but becomes more legible and flexible with the use of Univers Extended.
It has an interesting appearance in that the letters are placed tightly together but the word mark itself looks long.
La Macchina – Lamborghini
While it doesn’t actually feature on the company logo, the La Macchina font is a fantastic representation of the signature Italian flair associated with the Lamborghini brand.
It’s an elegant, flowing script that symbolises the speed and finesse of Lamborghini cars.
If you have a logo that has to convey the style of your product, La Macchina is among some of the greatest fonts for logos in this capacity.
Gill Sans – Tommy Hilfiger
Created by British designer Eric Gill in the 1920s, Gill Sans has been a popular choice of font for many big brands.
Some of these brands include Tommy Hilfiger, the BBC, Saab, Tag Heuer, Halifax and AMD.
Gill Sans has a timeless look and is very practical for use in a wide variety of sizes.
Spire Regular – Gap
The long, slender typeface of the Gap logo is as iconic as the brand itself.
Gap had changed their logo in 2010, but after a public outcry, they reverted back to this classic design.
It’s very similar to Spire Regular, which is one of the best fonts that require an air of class and sophistication.
Why Choosing the Logo fonts Is a Crucial Step in the Branding Process
There are a lot of reasons why the 50 logo fonts are listed as some of the best fonts for logos.
The designers knew that the brand logos needed to convey a certain message and the fonts they chose helped them do that. It’s no coincidence that some logos are easier to remember than others.
Whether it be their simplicity, flexibility, or style, all of these fonts have a selection of exemplary traits. However, most of all, it’s their suitability for each specific brand that makes them so effective. If you’re starting the process of adding subtitles to your film video, you’ll need to think of one question – which font is best for movie subtitles.
Do you Need Designers for Logo Design?
It depends on what kind of logo you are looking for. Some logos may require a graphic designer depending on your needs and logo desires. However, much of the time you can use logo templates and just tweak and adjust them as you need. If you’re customizing one of Design Wizard’s logo templates, you’ll have a font that’s ready to help you create your own unique brand identity.
What do you think are the best fonts for logos? Let us know by tweeting us @getdesignwizard.