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    LinkedIn Advertising: A Useful Tool To Generate B2B Leads

    Do you think that LinkedIn is too boring and ‘overly professional’ to be included in your marketing strategy? You wouldn’t be alone in thinking that, but you would also be making a mistake in ruling it out. If your business is B2B, LinkedIn advertising is your holy grail for lead…
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  • The Best Commercials Use These Secret Ingredients and So Can You!

    Clydesdales, Geckos, Rainbow-Pooping Unicorns…   You already know who I’m talking about. You know the brands that created these characters with the intention of getting you to buy something, and you probably enjoyed the process. Budweiser, Geico, and Squatty Potty may have bigger advertising budgets than most small businesses could…

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  • Rethinking the Marketing Funnel

    Is the traditional marketing funnel a thing of the past?   At One Egg, when we start a new project we often begin with a strategic consultation.  These conversations often take place within the framework of the marketing funnel. We try to understand which parts of the funnel we can…

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  • Do Black and White Designs Still Matter?

    We live in a world of color. Fashion is becoming more vibrant and loud. The entertainment we consume, including movies and music videos, deploy color as a weapon that holds our attention. So why, in this vivid world, should graphic artists still care about black and white designs? Black and…

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  • Top Graphic Design Trends That Will Rule 2019

    Ready or not, 2019 is here, and that means a host of new design trends, strategies and players will be entering the field. If you actively practice your craft, you know staying ahead of the curve is necessary to land new clients. Individuals and businesses alike are always looking for…

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  • How to Create Beautifully Branded Giveaway Graphics

    Why should your business run a giveaway?   Everyone wants to be a winner, which is why giveaways are such a hit on social media. The chance to win $10,000 or a selection of our favorite goodies always piques our interest just on the off-chance that we might come out…

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