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  • Understanding Color Theory

    What is color theory? Color theory is a set of rules that combines creativity and science. Color theory sets the fundamental guidelines around color combinations and harmony. Designers and artists rely on color theory to make the correct choices for their projects but they are not the only ones who…
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    Creative Marketing: 100+ Ideas And Strategies To Help You Win In 2020

    What is Creative Marketing? Marketing means selling, and creative marketing is thinking-outside-the-box-selling. In order to keep up with the relentless stream of digital technology, businesses, and pretty much anyone who is selling anything, needs to be thinking of innovative ways to constantly improve their creative marketing strategies. View in PikWizard…
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  • Blog Image 101 – The most effective image tips to help your post stand out

    Bring your blog to life with engaging blog images Before we go through everything you need to know about blog images, it’s worth taking a look at a brief history of blogging. Blogging began to gain popularity during the early noughties and truly exploded with the rise of content marketing.…
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  • Creating a Portfolio Website: Pro Tips to Do It Right

    Many people overlook online portfolios, but these are the perfect way to showcase your many talents. While it is true that the immediate visual appeal may be more beneficial to those who are in the creative space, online portfolios can also be great for other professionals. For example, think past…
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  • The 100 Best YouTube Video Ideas for Getting More Views - 2019

    The 100 Best YouTube Video Ideas for 2020

    Increase Your Views With These YouTube Video Ideas YouTube is a platform that can provide huge rewards for channels that get a lot of views. The most successful YouTubers are able to do what they love and make a significant amount of money at the same time. But if thinking of…

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  • The 100 Most Effective Event Marketing Ideas of 2019

    Event marketing ideas that will get you noticed Enticing people to a new event is becoming harder and harder. Companies are aware that events are one of the best ways to increase brand awareness and engage with their target audience, but competition is increasing all the time. That’s why it’s…

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  • Do Black and White Designs Still Matter?

    We live in a world of color. Fashion is becoming more vibrant and loud. The entertainment we consume, including movies and music videos, deploy color as a weapon that holds our attention. So why, in this vivid world, should graphic artists still care about black and white designs? Black and…

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  • 75 Of The Coolest Color Combinations For 2020

    Color Combinations That Will Work In 2020 And Beyond! One of the first things you should do if you want to step up your creative game is to get confident about choosing color combinations. Knowing what colors go together is a skill in itself and it can have a positive…
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    Should I worry about the General Data Protection Regulation as a marketer?

    If you work in marketing and deal with the personal data of your customers, you have most likely heard something about the GDPR. GDPR stands for General Data Protection Regulation and it’s a European law that came into effect in April 2016 that tells us how we should treat personal…

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    Ultra Violet, Ultra Cool

    Every December, The Pantone Colour Institute announces the upcoming year’s most influential color. And, after much anticipation, it has finally been announced.   The Pantone Colour of the Year for 2018 is Ultra Violet – a brilliant, vivid and intense shade of purple. When it comes to design experts holding…

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