Tag / color theory

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  • How to Apply Visual Communication Strategies to Design

    “A picture is worth a thousand words”. This archaic statement may seem like hyperbole, but saying that images speak louder than words is no exaggeration. We are an inherently visual species. Vision is the sense we rely on most, a fact reflected by how complex our eyes are in relation…
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  • Visual Hierarchy In Design | A Designer’s Guide

    What is the hierarchy in design? Understanding the visual hierarchy in design can put more of a structure on your design process, essentially leading to better design. People are visual creatures. When looking at a web page, a piece of marketing material, an ad, or anything design-related, their eyes gravitate…
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  • Color Theory: The Science and Art of Using Color

    What is color theory? Color theory is a set of rules that combines creativity and science. Color theory sets the fundamental guidelines around color combinations and harmony. Designers and artists rely on color theory to make the correct choices for their projects but they are not the only ones who…
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