Category / Digital Marketing
Learn about the latest digital marketing strategies to keep you on top and ahead of the game.
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read more17 Brilliant Blog Ideas for Your Calendar in 2021
What are the best things to write about on my blog? If you’ve ever been tasked with writing blog posts, then you probably know that coming up with the idea after idea can be difficult. You want to keep the blog fresh. You want to make sure the ideas for… -
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read moreHow to Market a Product: 12 Product Marketing Ideas
12 Product Marketing Ideas Creating a new product takes a lot of time and work. Then, after all of that work is over, you need to figure out how to market a product. There are now more marketing tools than ever before. So, where do you start? As more businesses… -
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read moreHow to Promote Your Blog in 2021: We Asked the Experts
You’ve spent time and energy writing that perfect blog post. Both engaging and informative, the piece is a shining example of what good blog writing is all about and you consequently can’t wait until your audience reads and engages with your post. And therein lies what is perhaps the most… -
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read more25 Best Facebook Tools For 2021
Edit in Design Wizard Facebook - The king of social media Facebook still reigns supreme in the world of social media. With over 2.3 million monthly active users, it is still a major source of traffic and brand engagement for businesses all over the world. There are tons of different… -
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read more28 Excellent Sales Strategy Ideas to Grow your Business
Do you want to add a personal touch to your sales strategy? Does reaching out and building relationships with important businesses and customers make you happy and increase the number of sales your business makes? It’s true that strong communication between a business and a potential customer is… -
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read moreA Guide on How to Increase Sales Online During Covid
A Guide on How to Increase Sales Online During Covid Finding ways on how to increase sales is a mission that every business finds itself on. Brick-and-mortar or online businesses of all sizes often hit a bump in the road. That bump is most often stagnant sales figures. The… -
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read moreBanner Sizes: Top 10 Most Effective Banners 2021
Banner sizes matter. If you’re displaying images on your sites, you need to make sure they follow standard practices. When it comes to ads, banner sizes are even more important. If your sizes aren’t in order, your ads will appear laughable to your customers. But your banners must meet… -
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read more10 Cafe Marketing Ideas for COVID-19
Marketing Your Café During Covid For thousands of cafes across the world, COVID 19 has turned their business upside down. Now more than ever, innovative and adaptive cafe marketing ideas are needed to help keep things moving. From larger chain restaurants to the small bistro and family-owned café, all have… -
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read moreGoogle Display Ads: 8 Tips to Get More Clicks
What exactly are google display ads? Unlike with Google Adwords, google display ads are those visual ads that automatically seem to pop up when let’s say you’re searching for something, or browsing through your Facebook feed, reading an article, or even looking for a certain landing page. They are among the… -
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read more30 Marketers Share How Their Personal Life Has Impacted Their Career
The experiences that shape a career The way that you approach your personal life often has a profound effect on your career. It's usually a determining factor in how, when and where you work. Enhancing what happens outside the office can have a huge impact on what goes on inside… -
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read morePaid Advertising in 2020 – Predictions From 50 Experts
How will paid advertising evolve in 2020? Navigating the ever-changing world of paid advertising can be a tricky task for many marketers. But with its increasing importance, it’s crucial that you create an effective strategy which utilises what it has to offer. That’s why we consulted 50 experts… -
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read more50 of the Best Marketing Conferences to Attend in 2020
The benefits of a marketing conference If you want to network with lots of like-minded people, acquire tons of new leads and discover some of the latest marketing trends, there are few better places to be than a marketing conference. Conferences, often the epicentre of the marketing hive mind,… -
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read more15 of the Best Marketing Books to Read in 2020
Improve your marketing strategy with an insightful book Behind every effective marketing strategy lies hard work, skillful application and in-depth knowledge. Knowledge doesn’t just appear out of thin air. It typically comes from a wide variety of sources, but often you’ll get your marketing knowledge from a book. … -
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read moreThe Importance of Visual Storytelling in Growing a Successful Business
Storytelling. You’ve probably heard this word being bandied about of late. And yes, it’s a real thing and not just another marketing buzzword. Visual storytelling has become an important way for marketers to communicate, using it to grab their prospect's attention and lead them on a buyer journey. So what… -
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read moreHow to use Facebook Instant Experience Ads
Let’s talk about mobile ads for a minute, shall we? Or more specifically, Facebook mobile ads. Mobile is king for content, so it's important to think of the ways you can optimize your use of Facebook. Ideally, you want to increase conversions and create customer loyalty. To do this effectively,… -
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read moreCreative Marketing: 100+ Ideas And Strategies To Help You Win In 2020
What is Creative Marketing? Marketing means selling, and creative marketing is thinking-outside-the-box-selling. In order to keep up with the relentless stream of digital technology, businesses, and pretty much anyone who is selling anything, needs to be thinking of innovative ways to constantly improve their creative marketing strategies. View in PikWizard… -
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read moreLinkedIn Advertising: A Useful Tool To Generate B2B Leads
Do you think that LinkedIn is too boring and ‘overly professional’ to be included in your marketing strategy? You wouldn’t be alone in thinking that, but you would also be making a mistake in ruling it out. If your business is B2B, LinkedIn advertising is your holy grail for lead… -
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read moreCreating a Portfolio Website: Pro Tips to Do It Right
Many people overlook online portfolios, but these are the perfect way to showcase your many talents. While it is true that the immediate visual appeal may be more beneficial to those who are in the creative space, online portfolios can also be great for other professionals. For example, think past… -
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read moreIreland’s Most Influential Marketers In 2019
Ireland is a hotbed of talent for all industries. Often known for big tech or big pharma, education as well as agriculture. Some of the world’s leading minds from all industries call Ireland home. The talent on offer in Ireland is also evidenced by the fact that the vast majority…
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read moreRethinking the Marketing Funnel
Is the traditional marketing funnel a thing of the past? At One Egg, when we start a new project we often begin with a strategic consultation. These conversations often take place within the framework of the marketing funnel. We try to understand which parts of the funnel we can…
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