Category / Digital Marketing

Learn about the latest digital marketing strategies to keep you on top and ahead of the game.

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  • 10 Cafe Marketing Ideas for COVID-19

    Marketing Your Café During Covid For thousands of cafes across the world, COVID 19 has turned their business upside down. Now more than ever, innovative and adaptive cafe marketing ideas are needed to help keep things moving. From larger chain restaurants to the small bistro and family-owned café, all have…
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  • Google Display Ads: 8 Tips to Get More Clicks

    What exactly are google display ads? Unlike with Google Adwords, google display ads are those visual ads that automatically seem to pop up when let’s say you’re searching for something, or browsing through your Facebook feed, reading an article, or even looking for a certain landing page. They are among the…
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  • 30 Marketers Share How Their Personal Life Has Impacted Their Career

    30 Marketers Share How Their Personal Life Has Impacted Their Career

    The experiences that shape a career The way that you approach your personal life often has a profound effect on your career. It's usually a determining factor in how, when and where you work. Enhancing what happens outside the office can have a huge impact on what goes on inside…
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  • Paid Advertising in 2020 – Predictions From 50 Experts

    How will paid advertising evolve in 2020? Navigating the ever-changing world of paid advertising can be a tricky task for many marketers.   But with its increasing importance, it’s crucial that you create an effective strategy which utilises what it has to offer.   That’s why we consulted 50 experts…
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  • 28 Effective Ideas to Improve Your Sales Strategy in 2020

    Do you want to add a personal touch to your sales strategy?    Does reaching out and building relationships with important businesses and customers make you happy and increase the number of sales your business makes?    It’s true that strong communication between a business and a potential customer is…
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  • Speaker on podium at conference

    50 of the Best Marketing Conferences to Attend in 2020

    The benefits of a marketing conference If you want to network with lots of like-minded people, acquire tons of new leads and discover some of the latest marketing trends, there are few better places to be than a marketing conference.   Conferences, often the epicentre of the marketing hive mind,…
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  • 15 of the Best Marketing Books to Read in 2020

    Improve your marketing strategy with an insightful book Behind every effective marketing strategy lies hard work, skillful application and in-depth knowledge.   Knowledge doesn’t just appear out of thin air. It typically comes from a wide variety of sources, but often you’ll get your marketing knowledge from a book.  …
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  • Visual Storytelling

    The Importance of Visual Storytelling in Growing a Successful Business

    Storytelling. You’ve probably heard this word being bandied about of late. And yes, it’s a real thing and not just another marketing buzzword.  Visual storytelling has become an important way for marketers to communicate, using it to grab their prospect's attention and lead them on a buyer journey. So what…
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  • Facebook Instant Experience

    How to use Facebook Instant Experience Ads

    Let’s talk about mobile ads for a minute, shall we? Or more specifically, Facebook mobile ads. Mobile is king for content, so it's important to think of the ways you can optimize your use of Facebook. Ideally, you want to increase conversions and create customer loyalty. To do this effectively,…
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  • 25 Best Facebook Tools For 2020

    Edit in Design Wizard Facebook - The king of social media Facebook still reigns supreme in the world of social media. With over 2.3 million monthly active users, it is still a major source of traffic and brand engagement for businesses all over the world. Facebook tools for an active,…
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  • creative marketing featured image

    Creative Marketing: 100+ Ideas And Strategies To Help You Win In 2020

    What is Creative Marketing? Marketing means selling, and creative marketing is thinking-outside-the-box-selling. In order to keep up with the relentless stream of digital technology, businesses, and pretty much anyone who is selling anything, needs to be thinking of innovative ways to constantly improve their creative marketing strategies. View in PikWizard…
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  • featured image linkedin advertising blog post

    LinkedIn Advertising: A Useful Tool To Generate B2B Leads

    Do you think that LinkedIn is too boring and ‘overly professional’ to be included in your marketing strategy? You wouldn’t be alone in thinking that, but you would also be making a mistake in ruling it out. If your business is B2B, LinkedIn advertising is your holy grail for lead…
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  • Creating a Portfolio Website: Pro Tips to Do It Right

    Many people overlook online portfolios, but these are the perfect way to showcase your many talents. While it is true that the immediate visual appeal may be more beneficial to those who are in the creative space, online portfolios can also be great for other professionals. For example, think past…
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  • Ireland’s Most Influential Marketers In 2019

    Ireland is a hotbed of talent for all industries. Often known for big tech or big pharma, education as well as agriculture. Some of the world’s leading minds from all industries call Ireland home. The talent on offer in Ireland is also evidenced by the fact that the vast majority…

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  • Rethinking the Marketing Funnel

    Is the traditional marketing funnel a thing of the past?   At One Egg, when we start a new project we often begin with a strategic consultation.  These conversations often take place within the framework of the marketing funnel. We try to understand which parts of the funnel we can…

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  • How to Earn Clients with a Compelling Digital Portfolio

    When it comes to getting clients, your digital portfolio is everything If you work in a creative industry, there are few things more important than an online portfolio for helping you to stand out from the crowd. Your digital portfolio is how you set yourself apart from the competitors in…

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  • How to Use UX to Improve E-Commerce Conversion Rates

    Wave goodbye to cart abandons and HELLO to sky-high sales!   Boosting e-commerce conversion rates for your brand isn’t exactly easy. It feels like every brand has an e-commerce shop these days, so needless to say, standing out from the crowd and actually making a sale is a tough, uphill…

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  • The Content Marketing Metrics Your Business Should Focus On

    What is Content Marketing?   If you’re a business owner you’ve probably heard people throwing around the term ‘Content Marketing’, but what exactly does it mean? Content Marketing is a form of marketing that is educational rather than promotional. You offer such great information, which brings value to your audience…

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  • Top 50 Small Business Blogs to subscribe to in 2018

    Running a business of any size is challenging, but running a small business is perhaps the most challenging of all. That’s why we’ve put together the following list of 50 of the world’s most outstanding small business blogs that will transform the way you run your small business in 2018.…

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  • How to rank your designs in 6 simple steps [Image SEO]

    When it comes to ranking in search engines, you have a ton more options today than just the “10 blue links.” Over the past few years, Google has added a number of rich features to the search results such as knowledge cards, videos, also asked for and yes images. Optimizing…

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