Category / Digital Marketing
Learn about the latest digital marketing strategies to keep you on top and ahead of the game.
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Google Display Ads: 8 Tips to Get More Clicks
What exactly are google display ads? Unlike with Google Adwords, google display ads are those visual ads that automatically seem to pop up when let’s say you’re searching for something, or browsing through your Facebook feed, reading an article, or even looking for a certain landing page. They are among the… -
30 Marketers Share How Their Personal Life Has Impacted Their Career
The experiences that shape a career The way that you approach your personal life often has a profound effect on your career. It's usually a determining factor in how, when and where you work. Enhancing what happens outside the office can have a huge impact on what goes on inside… -
Paid Advertising in 2020 – Predictions From 50 Experts
How will paid advertising evolve in 2020? Navigating the ever-changing world of paid advertising can be a tricky task for many marketers. But with its increasing importance, it’s crucial that you create an effective strategy which utilises what it has to offer. That’s why we consulted 50 experts… -
28 Effective Ideas to Improve Your Sales Strategy in 2020
Do you want to add a personal touch to your sales strategy? Does reaching out and building relationships with important businesses and customers make you happy and increase the number of sales your business makes? It’s true that strong communication between a business and a potential customer is… -
The Importance of Visual Storytelling in Growing a Successful Business
Storytelling. You’ve probably heard this word being bandied about of late. And yes, it’s a real thing and not just another marketing buzzword. Visual storytelling has become an important way for marketers to communicate, using it to grab their prospect's attention and lead them on a buyer journey. So what… -
Rethinking the Marketing Funnel
Is the traditional marketing funnel a thing of the past? At One Egg, when we start a new project we often begin with a strategic consultation. These conversations often take place within the framework of the marketing funnel. We try to understand which parts of the funnel we can…
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How to Earn Clients with a Compelling Digital Portfolio
When it comes to getting clients, your digital portfolio is everything If you work in a creative industry, there are few things more important than an online portfolio for helping you to stand out from the crowd. Your digital portfolio is how you set yourself apart from the competitors in…
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How to Use UX to Improve E-Commerce Conversion Rates
Wave goodbye to cart abandons and HELLO to sky-high sales! Boosting e-commerce conversion rates for your brand isn’t exactly easy. It feels like every brand has an e-commerce shop these days, so needless to say, standing out from the crowd and actually making a sale is a tough, uphill…
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How to rank your designs in 6 simple steps [Image SEO]
When it comes to ranking in search engines, you have a ton more options today than just the “10 blue links.” Over the past few years, Google has added a number of rich features to the search results such as knowledge cards, videos, also asked for and yes images. Optimizing…