Category / Digital Marketing
Learn about the latest digital marketing strategies to keep you on top and ahead of the game.
-
![30 Marketers Share How Their Personal Life Has Impacted Their Career]()
read more30 Marketers Share How Their Personal Life Has Impacted Their Career
The experiences that shape a career The way that you approach your personal life often has a profound effect on your career. It's usually a determining factor in how, when and where you work. Enhancing what happens outside the office can have a huge impact on what goes on inside… -
![]()
read morePaid Advertising in 2020 – Predictions From 50 Experts
How will paid advertising evolve in 2020? Navigating the ever-changing world of paid advertising can be a tricky task for many marketers. But with its increasing importance, it’s crucial that you create an effective strategy which utilises what it has to offer. That’s why we consulted 50 experts… -
![]()
read more28 Effective Ideas to Improve Your Sales Strategy in 2020
Do you want to add a personal touch to your sales strategy? Does reaching out and building relationships with important businesses and customers make you happy and increase the number of sales your business makes? It’s true that strong communication between a business and a potential customer is… -
![Speaker on podium at conference]()
read more50 of the Best Marketing Conferences to Attend in 2020
The benefits of a marketing conference If you want to network with lots of like-minded people, acquire tons of new leads and discover some of the latest marketing trends, there are few better places to be than a marketing conference. Conferences, often the epicentre of the marketing hive mind,… -
![]()
read more15 of the Best Marketing Books to Read in 2020
Improve your marketing strategy with an insightful book Behind every effective marketing strategy lies hard work, skillful application and in-depth knowledge. Knowledge doesn’t just appear out of thin air. It typically comes from a wide variety of sources, but often you’ll get your marketing knowledge from a book. … -
![Visual Storytelling]()
read moreThe Importance of Visual Storytelling in Growing a Successful Business
Storytelling. You’ve probably heard this word being bandied about of late. And yes, it’s a real thing and not just another marketing buzzword. Visual storytelling has become an important way for marketers to communicate, using it to grab their prospect's attention and lead them on a buyer journey. So what… -
![Facebook Instant Experience]()
read moreHow to use Facebook Instant Experience Ads
Let’s talk about mobile ads for a minute, shall we? Or more specifically, Facebook mobile ads. Mobile is king for content, so it's important to think of the ways you can optimize your use of Facebook. Ideally, you want to increase conversions and create customer loyalty. To do this effectively,… -
![]()
read more25 Best Facebook Tools For 2020
Edit in Design Wizard Facebook - The king of social media Facebook still reigns supreme in the world of social media. With over 2.3 million monthly active users, it is still a major source of traffic and brand engagement for businesses all over the world. Facebook tools for an active,… -
![creative marketing featured image]()
read moreCreative Marketing: 100+ Ideas And Strategies To Help You Win In 2020
What is Creative Marketing? Marketing means selling, and creative marketing is thinking-outside-the-box-selling. In order to keep up with the relentless stream of digital technology, businesses, and pretty much anyone who is selling anything, needs to be thinking of innovative ways to constantly improve their creative marketing strategies. View in PikWizard… -
![featured image linkedin advertising blog post]()
read moreLinkedIn Advertising: A Useful Tool To Generate B2B Leads
Do you think that LinkedIn is too boring and ‘overly professional’ to be included in your marketing strategy? You wouldn’t be alone in thinking that, but you would also be making a mistake in ruling it out. If your business is B2B, LinkedIn advertising is your holy grail for lead… -
![]()
read moreCreating a Portfolio Website: Pro Tips to Do It Right
Many people overlook online portfolios, but these are the perfect way to showcase your many talents. While it is true that the immediate visual appeal may be more beneficial to those who are in the creative space, online portfolios can also be great for other professionals. For example, think past… -
![]()
read moreIreland’s Most Influential Marketers In 2019
Ireland is a hotbed of talent for all industries. Often known for big tech or big pharma, education as well as agriculture. Some of the world’s leading minds from all industries call Ireland home. The talent on offer in Ireland is also evidenced by the fact that the vast majority…
-
![]()
read moreRethinking the Marketing Funnel
Is the traditional marketing funnel a thing of the past? At One Egg, when we start a new project we often begin with a strategic consultation. These conversations often take place within the framework of the marketing funnel. We try to understand which parts of the funnel we can…
-
![]()
read moreHow to Earn Clients with a Compelling Digital Portfolio
When it comes to getting clients, your digital portfolio is everything If you work in a creative industry, there are few things more important than an online portfolio for helping you to stand out from the crowd. Your digital portfolio is how you set yourself apart from the competitors in…
-
![]()
read moreHow to Use UX to Improve E-Commerce Conversion Rates
Wave goodbye to cart abandons and HELLO to sky-high sales! Boosting e-commerce conversion rates for your brand isn’t exactly easy. It feels like every brand has an e-commerce shop these days, so needless to say, standing out from the crowd and actually making a sale is a tough, uphill…
-
![]()
read moreThe Content Marketing Metrics Your Business Should Focus On
What is Content Marketing? If you’re a business owner you’ve probably heard people throwing around the term ‘Content Marketing’, but what exactly does it mean? Content Marketing is a form of marketing that is educational rather than promotional. You offer such great information, which brings value to your audience…
-
![]()
read moreTop 50 Small Business Blogs to subscribe to in 2018
Running a business of any size is challenging, but running a small business is perhaps the most challenging of all. That’s why we’ve put together the following list of 50 of the world’s most outstanding small business blogs that will transform the way you run your small business in 2018.…
-
![]()
read moreHow to rank your designs in 6 simple steps [Image SEO]
When it comes to ranking in search engines, you have a ton more options today than just the “10 blue links.” Over the past few years, Google has added a number of rich features to the search results such as knowledge cards, videos, also asked for and yes images. Optimizing…
-
![]()
read moreThe Step By Step Guide To Getting More Clicks On Your Facebook Ads
Facebook adverts are an inexpensive and effective way of raising brand awareness and promoting products or services. But with so many organisations using social networks to advertise and ever-changing algorithms, it can be difficult to engage with customers and get the click-through rate (CTR) you’re looking for. The Basics Measuring…
-
![The Complete Guide to Image Optimization for SEO]()
read moreThe Complete Guide to Image Optimization for SEO
What really differentiates the most effective SEO strategies from the rest of the half-baked ones is their tenacity at locating all the right moves that others might miss.
