Category / Business Strategies

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  • What is experiential marketing image?

    What is Experiential Marketing?

    What Is Experiential Marketing: A Closer Look at A Rising Trend While certainly, we live in a digitally-driven world and marketing as such generally tends toward the digitally-friendly, there is still most definitely a place for experiential marketing. Call it old school, call it sense-friendly, call it interactive, experiential marketing…
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  • 30 Marketers Share How Their Personal Life Has Impacted Their Career

    30 Marketers Share How Their Personal Life Has Impacted Their Career

    The experiences that shape a career The way that you approach your personal life often has a profound effect on your career. It's usually a determining factor in how, when and where you work. Enhancing what happens outside the office can have a huge impact on what goes on inside…
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  • business man meeting clients at their home

    The Role of Relationship Marketing in a Successful Business

    Build relationships to build your business When it comes to customers, it’s always more expensive to acquire new ones than retain those you already have.   That’s why relationship marketing is such an important part of any successful business.   If you can find a way to hold onto your…
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  • 28 Effective Ideas to Improve Your Sales Strategy in 2020

    Do you want to add a personal touch to your sales strategy?    Does reaching out and building relationships with important businesses and customers make you happy and increase the number of sales your business makes?    It’s true that strong communication between a business and a potential customer is…
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  • business people shaking hands with each other

    How to Build a Business Relationship

    Maybe you’re in this situation: You know you need to build business relationships.    Maybe you want to do it better.    Maybe you want to learn this skill for your freelance business, your part-time business, or your 9-5 job.    Relationship building is both a science and an art.…
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  • Speaker on podium at conference

    50 of the Best Marketing Conferences to Attend in 2020

    The benefits of a marketing conference If you want to network with lots of like-minded people, acquire tons of new leads and discover some of the latest marketing trends, there are few better places to be than a marketing conference.   Conferences, often the epicentre of the marketing hive mind,…
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  • 15 of the Best Marketing Books to Read in 2020

    Improve your marketing strategy with an insightful book Behind every effective marketing strategy lies hard work, skillful application and in-depth knowledge.   Knowledge doesn’t just appear out of thin air. It typically comes from a wide variety of sources, but often you’ll get your marketing knowledge from a book.  …
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  • Visual Storytelling

    The Importance of Visual Storytelling in Growing a Successful Business

    Storytelling. You’ve probably heard this word being bandied about of late. And yes, it’s a real thing and not just another marketing buzzword.  Visual storytelling has become an important way for marketers to communicate, using it to grab their prospect's attention and lead them on a buyer journey. So what…
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  • How To Make A Good Presentation

    The Definitive Guide on How to Make a Good Presentation Presentations; love them or hate them, they have become as aspect of life you cannot avoid. Whether it’s for business, school or simply telling friends about the latest TV show, at some point you’ll be centre stage speaking to an…
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  • presentation idea featured image

    Great Presentation Ideas That Your Audience Will Love

    Presentations are no longer as simple as they used to be. Audiences are inundated with so many interesting things that can often distract their attention. Social media, addictive games, movies, music videos and several other distractions are making it difficult for people to make time for ‘boring’, statistic-filled presentations. People…
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  • creative marketing featured image

    Creative Marketing: 100+ Ideas And Strategies To Help You Win In 2020

    What is Creative Marketing? Marketing means selling, and creative marketing is thinking-outside-the-box-selling. In order to keep up with the relentless stream of digital technology, businesses, and pretty much anyone who is selling anything, needs to be thinking of innovative ways to constantly improve their creative marketing strategies. View in PikWizard…
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  • featured image linkedin advertising blog post

    LinkedIn Advertising: A Useful Tool To Generate B2B Leads

    Do you think that LinkedIn is too boring and ‘overly professional’ to be included in your marketing strategy? You wouldn’t be alone in thinking that, but you would also be making a mistake in ruling it out. If your business is B2B, LinkedIn advertising is your holy grail for lead…
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  • The 100 Most Effective Event Marketing Ideas of 2019

    Event marketing ideas that will get you noticed Enticing people to a new event is becoming harder and harder. Companies are aware that events are one of the best ways to increase brand awareness and engage with their target audience, but competition is increasing all the time. That’s why it’s…

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  • 70 Ways To Boost Employee Morale

    People don’t leave jobs – they leave managers. But a great boss knows that keeping everything running smoothly is all about balance. The best leaders are able to balance the companies best interests with their employees’ best interests. Employee morale can have a huge impact on the success or failure…

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  • The 60 Most Actionable Ways to Quickly Increase Customer Loyalty

    Loyal customers are the lifeblood of your business. But customer loyalty can be difficult to get and easy to lose! Customers have to feel that all their needs are being met by a company if a sense of “customer loyalty” is to be achieved. If that isn’t the case, they’ll…

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  • 25 Ideas To Help You Win The Student Council Election

    You have decided to bite the bullet and run for student council, but what comes next? Plan some funny student council speeches and see how it goes? Some of us are natural leaders and are driven to make a change. Running for student council might be the thing to help…
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  • Top 50 Small Business Blogs to subscribe to in 2018

    Running a business of any size is challenging, but running a small business is perhaps the most challenging of all. That’s why we’ve put together the following list of 50 of the world’s most outstanding small business blogs that will transform the way you run your small business in 2018.…

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  • How to Start Your Own Part-Time Business On The Side

    Whether you’re looking to establish yourself as an expert in your industry or simply hoping to get back into the workforce and earn some extra money, starting a part-time business can be a challenging yet rewarding task to undertake. What may begin as a part-time passion project may soon blossom…

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  • telling-stories-key-to-engagement

    Why Telling Better Stories Is The Key To Engagement

    Storytelling is such a valuable asset to use when you are creating written and visual content as it can appeal to people across cultures and values, allowing you not only to build relationships with your audience but help you to nurture them and connect with them on a different level.

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  • Creative Marketing Strategy That Work

    Creative Marketing Strategies That Work

    Is it the best marketing strategy? In order to keep up with the relentless stream of digital technology, businesses, and pretty much anyone who is selling anything needs to be thinking of ways to consistently improve their marketing strategy.   In the past, business was all about numbers. These days,…

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