Category / Business Strategies

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  • 20 Excellent Restaurant Marketing Ideas to Market your Restaurant

    Get ready for a full house! The restaurant business can be tough at the best of times. Now, when restaurants are struggling to make ends meet due to recurring restrictions, standing out from the crowd is more important than ever. So, how do you market your restaurant locally in order…
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  • 28 Excellent Sales Strategy Ideas to Grow your Business

    Do you want to add a personal touch to your sales strategy?    Does reaching out and building relationships with important businesses and customers make you happy and increase the number of sales your business makes?    It’s true that strong communication between a business and a potential customer is…
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  • 11 Brilliant Sales Promotion Examples Worth Stealing

    The sale process, start to finish, can be a tricky one to navigate. Customers, whether B2B or B2C, are often skeptical when you do try to “sell” them. Any yet, if you simply back off and just “let nature take its course,” odds are your sales numbers will be subpar…
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  • Customer loyalty programs are a great way to engage your customers

    8 Customer Loyalty Programs To Grow Your Business

    Customer loyalty programs are the most trustworthy tool for inspiring customer loyalty. A 2013 Nielson report revealed that 84% of consumers say they’re more likely to stick with a brand that rewards them with a customer loyalty program. We could site endless studies on the amazing value of customer loyalty programs. The…
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  • Guitar and Bass players perform music at concert venue

    7 Brilliant Music Marketing Ideas to Get Your Music Out There

    Music Marketing Is More Important Than Ever Musicians worldwide have been hit hard by 2020's lockdowns and restrictions. An increasing amount of musicians are being forced online to survive in these difficult times. Thankfully, musicians now have more tools than ever before to publicize their music. Organic and paid music…
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  • 10 Cafe Marketing Ideas for COVID-19

    Marketing Your Café During Covid For thousands of cafes across the world, COVID 19 has turned their business upside down. Now more than ever, innovative and adaptive cafe marketing ideas are needed to help keep things moving. From larger chain restaurants to the small bistro and family-owned café, all have…
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  • Here are the top 10 Retail Marketing Tips to Get More Customers.

    Top 10 Retail Marketing Tips to Get More Customers

    Regardless of what time of year it is, most retailers are looking to attract more customers. More customers mean more sales and more sales means a healthier bottom line. The question for many in retail though is how. How do you increase traffic to your store? How do you make…
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  • 20 Proven Real Estate Marketing Ideas

    Real Estate Marketing Tips The world of real estate has changed. Once upon a time when people were searching for real estate professionals, they’d get a referral from a friend or colleague. Or they might keep an eye on yard signs and real estate flyers and then contact realtor's whose…
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  • Black Friday Sale image

    Black Friday Ads to Inspire Your Strategy

    The end of the year is fast approaching and that means it is time to think about rolling out your Black Friday ads. The numbers don’t lie—Black Friday followed by Cyber Monday are among the most profitable shopping days of the year for businesses. That said, it is important to…
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  • What is experiential marketing image?

    What is Experiential Marketing?

    What Is Experiential Marketing: A Closer Look at A Rising Trend While certainly, we live in a digitally-driven world and marketing as such generally tends toward the digitally-friendly, there is still most definitely a place for experiential marketing. Call it old school, call it sense-friendly, call it interactive, experiential marketing…
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  • business man meeting clients at their home

    The Role of Relationship Marketing in a Successful Business

    Build relationships to build your business When it comes to customers, it’s always more expensive to acquire new ones than retain those you already have.   That’s why relationship marketing is such an important part of any successful business.   If you can find a way to hold onto your…
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  • business people shaking hands with each other

    How to Build a Business Relationship

    Maybe you’re in this situation: You know you need to build business relationships.    Maybe you want to do it better.    Maybe you want to learn this skill for your freelance business, your part-time business, or your 9-5 job.    Relationship building is both a science and an art.…
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  • Speaker on podium at conference

    50 of the Best Marketing Conferences to Attend in 2020

    The benefits of a marketing conference If you want to network with lots of like-minded people, acquire tons of new leads and discover some of the latest marketing trends, there are few better places to be than a marketing conference.   Conferences, often the epicentre of the marketing hive mind,…
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  • 15 of the Best Marketing Books to Read in 2020

    Improve your marketing strategy with an insightful book Behind every effective marketing strategy lies hard work, skillful application and in-depth knowledge.   Knowledge doesn’t just appear out of thin air. It typically comes from a wide variety of sources, but often you’ll get your marketing knowledge from a book.  …
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  • Visual Storytelling

    The Importance of Visual Storytelling in Growing a Successful Business

    Storytelling. You’ve probably heard this word being bandied about of late. And yes, it’s a real thing and not just another marketing buzzword.  Visual storytelling has become an important way for marketers to communicate, using it to grab their prospect's attention and lead them on a buyer journey. So what…
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  • How To Make A Good Presentation

    The Definitive Guide on How to Make a Good Presentation Presentations; love them or hate them, they have become as aspect of life you cannot avoid. Whether it’s for business, school or simply telling friends about the latest TV show, at some point you’ll be centre stage speaking to an…
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  • presentation idea featured image

    Great Presentation Ideas That Your Audience Will Love

    Presentations are no longer as simple as they used to be. Audiences are inundated with so many interesting things that can often distract their attention. Social media, addictive games, movies, music videos and several other distractions are making it difficult for people to make time for ‘boring’, statistic-filled presentations. People…
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  • creative marketing featured image

    Creative Marketing: 100+ Ideas And Strategies To Help You Win In 2020

    What is Creative Marketing? Marketing means selling, and creative marketing is thinking-outside-the-box-selling. In order to keep up with the relentless stream of digital technology, businesses, and pretty much anyone who is selling anything, needs to be thinking of innovative ways to constantly improve their creative marketing strategies. View in PikWizard…
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  • featured image linkedin advertising blog post

    LinkedIn Advertising: A Useful Tool To Generate B2B Leads

    Do you think that LinkedIn is too boring and ‘overly professional’ to be included in your marketing strategy? You wouldn’t be alone in thinking that, but you would also be making a mistake in ruling it out. If your business is B2B, LinkedIn advertising is your holy grail for lead…
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  • The 100 Most Effective Event Marketing Ideas of 2019

    Event marketing ideas that will get you noticed Enticing people to a new event is becoming harder and harder. Companies are aware that events are one of the best ways to increase brand awareness and engage with their target audience, but competition is increasing all the time. That’s why it’s…

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