Why Wattpad?

Wattpad gives people from around the world access to an audience of millions, and connects them with content they can’t find anywhere. With an audience of 55 million monthly users there Wattpad provides businesses to authors with a uniquely social way to interact with your audience and grow your readers base.

To date more than 375 million stories have been added to Wattpad. In an active community of discerning users, how can you ensure your book flies off the shelves and get the audience it deserves? There is a vast array of promotional tools and tips available online and in the Wattpad community. Having previously worked in the publishing industry and read the advice given online about Wattpad, I’ve compiled a list of promotional tips with the most impact.

Here are my Top 7 tips on making your Wattpad story successful:

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Stand out on the shelf

You’ve spent countless hours pouring over your story arc, characters and even individual words. Now it’s time to make your words sing with an eye-catching book cover that will see your book jump off the shelf and into the hands of readers who love it as much as you do.

With Design Wizard book cover maker it’s really easy to create Wattpad book cover design. You can use one of our editable templates or start from scratch and use our extensive book cover image library to create a book cover that suits your category, genre or title. It takes just a few minutes to complete your design by adding text and color to your book cover image.

Wattpad ebook cover design                                  Wattpad book cover design


Find your style

Just like in business, every author or book should have a brand. A unique set of identifiers that makes your work instantly recognizable. Here are some examples of current eBook cover trends:


Typographical Focus

Illustration based

Close up photography



Take note of the size of ebook cover design displayed in the Wattpad site. The cover size is small and the majority of users are reading on mobile. This means your ebook cover design will need to be simple and uncluttered. Only add the essential information such as title and author name and stick to large font sizes that are easy to read.

Wattpad ebook cover design                            Wattpad book cover design


Don’t forget the essentials

Wattpad combines eBook publishing with social features similar to Facebook or LinkedIn. First you create your user profile with profile image, background image, name and description. Writing is published chapter by chapter so post regularly and keep updates short.


Optimize for search

For new authors and businesses starting out on Wattpad this step is an absolute must have. Ensure your author, book and chapter descriptions contain keywords your target audience will search for. Add relevant tags and genres so you can easily be found. Not sure what keywords to use? Spend time trawling through the descriptions of successful books in your category. Try the free Google display ad planner, not only will it give you information on the most searched words related to your book, it will provide you with demographic insights so you can tailor your description. Spend time trawling through the descriptions of successful books in your category. Armed with this information and creative wordsmithing skills you’re sure to come up with an outstanding, keyword rich description.


Build your audience

Social Media Sharing

You can resize your Wattpad ebook cover in easily using the magic resize button in Design Wizard book cover maker. This makes it really fast to create social media posts to spread the word about your book. You can schedule these using Buffer so you can plan your posts and get back to the writing your next chapter! You can also use the embed code option to share your image far and wide. For this I would recommend you create a leaderboard ad sized book cover image and a square image such as the Instagram sized image as your ebook cover. This will provide you with the most placement options.

Wattpad has an active social media base, like and follow them on Facebook and be sure to include the hashtags #Wattpad or #Wattpadlife when posting on twitter.

Wattpad book cover design                             Wattpad book cover design


Wattpad Community Building

One of the features that makes Wattpad such an amazing and scary place for authors and businesses is the level of interaction your followers have with your content. Followers receive notifications when a new chapter is published. They can also vote and comment on your work. Make sure you are part of the conversation. Build your community and ask your followers to spread the word. No promotion is as powerful as a recommendation from a friend.

Clubs are an excellent way to promote a story or find similar author to yourself. Join discussion threads, interact with forums and embed yourself in the community. You can share your stories by visiting the genre your story belongs to and adding to the pinned discussion Don’t forget to upvote and give feedback to other readers! Some authors find it helpful to team up and edit each other’s work.

Want to appear in the feature list? Use  the tag #feature so you can be found more easily by the Wattpad creator relations team.

Wattpad ebook cover design                            Wattpad book cover design


Share quotes

Use quotes from your book or capture to capture the imagination of your audience. This is a really effective way to draw readers in and promote each chapter of your book.

Here are a few tips on sharing your quotes on pinterest and Instagram

Convert your pinterest account to a business account. This allows you do hyperlink your posts directly to your Wattpad profile or chapter.

Be sure to optimize your pinterest description with keywords and description

Create boards with pins that would be of interest to your readers

For Instagram remember that images can’t be hyperlinked so be sure to place a relevant link in your bio (this can be updated regularly) and clearly state the name of your profile or book in the description

Instagram users expect you to be active in the community so you will need to regularly like, comment and follow users

Include hashtags in every post to boost visibility. Use hashtags including Wattpad #Wattpadstory, #Wattpadstories #Wattpadbooks, #quote and genre specific hashtags e.g. #sci-fi, #romance #business on your Instagram posts


Capture reviews

You’ve spend hours of your time and energy creating an amazing story. Now is not the time for humility. Actively request reviews on social media, upvotes on Wattpad and positive comments. Start with friends and family. If you’re using WordPress site, there are themes that better manage reviews than others such as the Ulitmate Directory theme. Social proof is the most powerful tool in your arsenal – having it written down will convince new readers to follow you and ensure existing readers keep coming back for each new chapter.   Be brave and jump in!

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