Make your first impression last
According to a Princeton University study, we form a first impression of someone within the first seven seconds of meeting them – a judgement based on a host of visual and non-visual cues. Once this impression is made, it is incredibly difficult to change that person’s opinion of you or your business. With shortening attention spans, you now have even less time to ensure that your brand personality and core message are clearly delivered to your target audience. These top tips for visual content creation will ensure that your company’s values are reflected in your marketing campaigns so that you make a good first impression with every potential customer that encounters your business for the first time.
The importance of choosing the right font and colors
Creating a strong visual identity across all your promotional material such as flyers, posters and social media posts allows your target audience to quickly associate this content with your brand. Done correctly, this can reinforce a positive brand image. Clever marketers understand the significance of different colors and fonts and take full advantage of how these subtleties impact consumer behavior. When creating promotional material for your products or services, carefully consider the message that your business intends to convey. Some companies, for example those in the regulatory industry, employ a serious and reserved image which can be reflected with the use of geometric shapes, contrasting dark and light colors, formal language and more structured fonts such as Merriweather.
For some businesses, particularly those aimed at younger audiences or online communities, a less structured approach is more appropriate. These brands adopt a more whimsical feel through the use of bright colors, informal language and playful or hand drawn fonts such as Gochi Hand or Londrina Outline. The real value here is in knowing your brand message and conveying that message with accuracy across both print and digital media.
Over time we develop a feel for our favorite brands and how they should appear. We subconsciously position new brands within our mind, categorizing them as fun, luxury, trustworthy, ethical etc. We make snap judgments on their promotional materials and visual identity in an instant. For example which one of the accountants below would you hire to manage your financial matters?
How to create compelling marketing material for your business
Any savvy marketer will know the importance of an integrated campaign across both digital and print media. As a matter of standard practice, it’s important to maintain consistency with brand colors and logos across different forms of media. this helps consumers to instantly recognize your business.
Research has shown that 80% of people research a product online before buying, therefore your company’s online presence is often the first point of contact with the potential customer. Use this opportunity to entice them to your brand and accurately convey your message, here’s an example of a social media post created using Design Wizard.
While social media and the internet are often the first point of contact for prospective customers, printed materials such as flyers, business cards and posters still play an important role in telling your brand’s story. When used effectively in collaboration with digital media, print media can be used to create a reinforce your key marketing messages and bring your marketing campaign to a wider audience.
You can make any of the marketing materials featured in the post by using Design Wizard software.