We live in a world of color. Fashion is becoming more vibrant and loud. The entertainment we consume, including movies and music videos, deploy color as a weapon that holds our attention. So why, in this vivid world, should graphic artists still care about black and white designs?
Black and white artwork, designs, and photographs still pop up unexpectedly in popular media. Some may use the medium as a way to convey retro-ness or invoke nostalgia. But these aren’t the only emotions or themes simple black and white designs can give rise to.
Let’s look at some other effects that black and white graphics can evoke, along with reasons why modern graphic artists shouldn’t entirely abandon the classic color combo:
Black White Graphic Patterns Contrast With One Another
Historically speaking, black and white are two opposing shades. Think about how they are used in the Yin and Yang symbol. Or, consider how the forces of good and evil are depicted wearing white and black respectively, in the space saga “Star Wars.”
Artists, storytellers, and filmmakers love using the two shades together when designing because they contrast with one another so well. Black is a bold color, which can embody feelings like power and strength. White is literally blank space, which embodies purity or light.
Feelings are subjective, of course. But no one can deny the visual contrast black and white creates. Black lettering on a white background, and white lettering on a black background, are both eye-catching.