The Big Day Has Arrived – The Design Wizard Redesign
Today, we’re so happy to finally unveil Design Wizard’s new look. Over the past few months we’ve been working away in the background creating a new website, logo and color scheme and at last, we’re ready to show the fruits of our labor to the world!
But, let’s go back to the start of our story first.
When Design Wizard launched last November we had one clear goal: to help people to create better visual content. We want to inspire our users by making design easy, fast and affordable.
We had all the raw materials to make it happen. A hard-working team of talented people, over a million copyright-free images, thousands of templates and, after much coding – the software needed to hold it all together.
The name Design Wizard was chosen to put the magic – the power of design – in the hands of the user. Our main focus has and will always be you.
As with any start-up, we went into Beta with a MVP that summed up exactly what we were. But as soon as we were up and running, we went back to the design drawing board to spend more time developing a long-lasting and distinctive brand image for Design Wizard. We wanted our new look and website to reflect our values, goals and culture. To be both contemporary and timeless. A brand image is a work in progress and it will always evolve, but we’ve so proud of where we are starting from.
Design Wizard’s New Logo
We decided on gradient of rich, warm purple that blends into a deep inky blue. Gradient logos are bold, trending and…well, we just thought it looked cool. The white letters and symbols are crisp and a great contrast to the soft, blended background.
The circle symbolizes magic and movement. We agreed on a circle because of it’s infinity. We want our commitment to value, design and quality to be infinite. The stars are synonymous with magic too, but they are also associated with excellence and success.
The hand-drawn style of the circles and stars illustrates that Design Wizard is for everyone, regardless of skill level.
Our new logo has to be practical as well as attractive. It had to be recognizable and functional and stand out at events – on posters, flyers, t-shirts and so many other things down the line. We are still playing around with different versions too, like a white background and colored words.
Updating our social media profile pictures with our new logo was an exciting milestone too, you know how the saying goes – it hasn’t happened until it’s Facebook official.
All in all, we are proud to launch our logo today. It was also the one that received unanimous thumbs up during our market research testing, so hopefully, you will love it too.
Design Wizard’s New Color Palette
The color palette was something we spent many an hour poring over. Purple was our first choice of main color but then we considered every other color, tone and tint out there. We contemplated color psychology, the color wheel and even the rainbow before eventually coming back around to purple.
Purple is perfect for Design Wizard because of its magical connotations and associations with wisdom and ambition. Purple is considered to be the most powerful color in terms of energy. Apparently it has the shortest wavelengths. Live and learn eh?
Blue is the world’s favorite color, it’s connected to strength, authority and communication. Blue is also a calming color as it causes the lens in the eye to flatten and the color to recede. We want people to feel relaxed as they use Design Wizard and so blue had to be included. But because blue is so popular and we wanted to stand out, we added a drop of green to create a fresh teal shade which we use liberally.
Orange pops off the page and mixes the strength of red with the uplifting aura of yellow. It’s also associated with growth, creativity and attraction. Similar to it’s citrus namesake, it boosts oxygen flow and stimulates mental activity. Which conveniently aligns with our aim to make Design Wizard users more inspired, more confident and more proficient every time they use it! We chose orange to highlight certain words that will guide users through the website.
Design Wizard’s New Website
Our new website is where the magic really happens. It’s everything a good website should be, easy to navigate and informative. We wanted our website to clearly describe what Design Wizard is. We also spent a lot of time figuring out an easy flow that encourages users to keep browsing.
Our Home page gives simple and clear directions on how to start designing with Design Wizard. Our user orientated approach make it easy and enjoyable to create compelling visuals which is going to be especially helpful for our new visitors. Keep scrolling down to read our customer testimonials and our list of integration partners. There’s some funky illustrations to keep you entertained along the way.
We made sure to run usability tests on our old website. After we received the valuable feedback they generated, we set about implementing the changes while building the new one. Everything we do is with the user experience in mind, from fast page speeds to in app customer service.
Clicking on the Design page button will take you to our template pages, these are organised by topic and more will be added every week. We have big plans for this page. So far, we have business templates, cards and invitations, social media templates and popular. Every template is ready to be edited and customized, just click the one you like and you will be swept straight into the Design Wizard work-space.
The Pricing page is next and there are three options available: Apprentice, Pro and Expert.
Our Blog page is so important to us because it’s one of the most effective ways to communicate with our users. We wanted the experience of reading them to be an enjoyable one. You have the choice of scanning through the All Categories page or refining your search by the different subjects such as trends, tips and updates. Our blogs are formatted in an easy-to-read single column layout. Feel free to share the ones you love with your friends and followers on social media!
If you would like to find out more about Design Wizard’s story, check out our About page, which is at the bottom of each page. Here you will learn about our team, our inspiration, integrations, values and customer promises.
Most important of all is our Sign-Up page – once you have joined Design Wizard you are free to search our huge library of images and templates, explore our fonts and create amazing visual content for home, social and business uses. The work-space itself is so easy to use and we have loads of handy features like the magic resize button, custom color palette, a favorites folder and so much more.
Design Wizard is a young company. We exited Beta in March and are excited to bring such an excellent product to market. As we grow, we promise to continuously improve our product features and value for our users. That’s why your opinions and feedback are important to us, so that we can strive towards the best possible product, for you.