This is an extract from our first e-book called: Tips To Teach Yourself Graphic Design.
We have had such a positive response from our e-book Tips To Teach Yourself Graphic Design, we decided to publish a second extract.
This extract is taken from the first chapter in the ebook called Tools of the Trade. It delves into some of the tools that professional graphic designers use. These tips will help you to prepare and begin the creative process. It has been designed to help you to identify the key points of your design. It will also arm you with the information needed to produce impressive visual content. Feeling ready to design will really help your confidence to flourish.
But, just to make things even more interesting, we have included a brand new segment. Check out 3:3 Digital Natives, which gives a bit more insight into how useful Design Wizard is when creating designs for visual content.
1:1 The Brief
If you are making images for marketing purposes or simply for fun, trying to design visual content without direction can lead to frustration. A blank canvas offers infinite possibilities but unfortunately, a complete lack of inspiration is one of them! It might seem ironic, but creativity often requires preparation.
A traditional design brief is usually a written document developed by the client for a graphic designer. Its purpose is to map out the requirements and focus on the results. It is basically the who, what, where, when and why of the design.
Non-designers won’t receive or assign themselves anything as formal. But, taking time to consider the purpose of the image will help you to create more professional looking designs. We’re not suggesting you ponder the point for days on end, just take a few minutes to answer some simple questions:
- Who is the design for?
- Who would you like to appeal to?
- What are you trying to achieve?
- What are you trying to communicate?
- Where will your image be displayed?
- When is the deadline?
- How are you going to be original?
- How are you going to stand out?
1:2 Old Skool Tools
Sketching is a visual form of brainstorming and although most people wouldn’t pick up a pencil from one end of the year to the next, for a professional designer, it is still a crucial stage of the process.
Similar to the ‘stream of consciousness’ warm-ups that writers often employ, sketches might not even make sense to anyone else. Thoughts have a habit of flitting away, so capturing ideas on paper so that they can be referred back to later is valuable. There are many household-name logos that had humble beginnings – scribbled on the back of a beermat or a crumpled tissue.
So, next time inspiration strikes, why not try it? Don’t worry about it being perfect – or even good! It’s more about the method. Drawing gives dominance to the right side of your brain, and accessing this can help the creative energy to flow.
Using your mind and hands this way is also relaxing, which is the reason adult coloring books have been flying off the shelves in recent years. Chapter 4 is dedicated to color so we will delve a little deeper into that subject later, but for now, think about getting a sketchbook or notebook so that you are prepared to catch all the ideas that enter your mind.
1:3 Digital Natives
Do not, however, let the doodling fool you – design is digital. Graphic designers are seriously software savvy folks who expertly navigate their way around popular design applications like Adobe Photoshop and Illustrator. Both of which are amazingly responsive, sophisticated tools. But they’re also not for the faint-hearted. The design work-flow of industry-standard software is complicated, and the product features can take years to master.
These skills are a huge part of why graphic designers are expensive to hire and why so many people who need images are forced to find alternative solutions.
Design Wizard bridges this gap. We know how many people need to create images and visual content these days and so we want to simplify the design process as much as possible. Design Wizard combines the expertise of our amazing team of graphic designers with straightforward software that everybody can use with confidence.
Design Wizard’s images and templates have been carefully curated and composited. This means that you can choose the design that suits your needs, personalize it in minutes and share it in seconds. And, just like everything else in life, practice makes perfect. The more you use Design Wizard, the more proficient you will become at creating images.
We really hope you enjoyed this extract! There are many more helpful tips and practical advice for designing professional standard images in the full version of our e-book. Click here to download a copy of Tips To Teach Yourself Design