Business cards say a lot more about you and your business than you may think. They are a critical sales and marketing tool that can b used to promote your products and to distinguish your business from your competitors.
Your business card is a silent salesman representing your brand, your values and your promise to your customers. A well-designed business card can make a world of difference to how your company is perceived. These top tips will make creating business cards an enjoyable, affordable, and rewarding process.
Start with Shape and Style
Rectangular is the original and fail-safe option. Some companies really push the boundaries and create extreme shapes and sizes, but often end up with disposable promotional gimmicks rather than functional business cards. Even if your brand represents fun – it still needs to be taken seriously.
- Landscape vs Portrait comes down to personal preference. Horizontal is classic, practical, and still the most popular choice. Flipping the orientation 90 degrees is considered the more modern approach and tends to be used by creative industries rather than traditional professions.
- Clean lines and edges are generally more attractive, but subtle touches like rounded corners or die cut-outs give a smooth and trendy finish.
- Flimsy paper can result in a limp, corner-curling card; too stiff and you risk taking someone’s eye out. Aim for something with a firm but flexible bend.
Color It In
The most important thing to keep in mind when choosing a business card color theme is consistency – ideally, it should complement the company’s name, logo, and brand style. With Design Wizard you can try endless color combinations, quickly and easily, until you create the palette that perfectly represents your business.
- Solid black, white or gray backgrounds accentuate color, so it’s a versatile place to start if you want your finished product to have a minimalist and contemporary feel.
- Create little pieces of modern art by jumping on the color-blocking bandwagon. The colors that work best with this style are either migraine-bright or pastel pale.
- Edge painting is a very cool process that happens after the cards have been printed and cut. There are plenty of Do-It-Yourself video tutorials online if you’re brave enough to have a go but make sure to bring a strong clamp and a steady hand.
Find the Perfect Picture
Imagine your business card with no text. What does it say? There are so many directions you can take with Design Wizard’s wide and varied choice of high-quality templates and images. The user-friendly interface means the selection process is fun, interesting, and more than a little addictive!
- Graphics can take the form of shapes, lines, and designs which create structure and form to the space. Simple or intricate, layered upon each other or stand-alone pieces all depend on the desired aesthetic.
- Design Wizard has a huge selection of backgrounds in its library to play with, from textured templates like wood, brick, or sand to smooth and sophisticated surfaces such as marble and glass.
- Give your cards a personal touch by including images of people. Choose poses, expressions, and emotions that will reflect your brand and resonate with your customers.
As with everything else in life, it’s not just what you say but how you say it that matters. Choosing an appropriate typeface, and one that flows with your other design elements is a most important decision of the whole process. The whole purpose of the card is to be read; anything that doesn’t blend will be noticed.
- Serif typeface, (which has a little flourish at the end of each letter) is considered more formal and elegant than Sans Serif (sans little flourish at the end) which is seen to be more modern. Serif typeface is widely used in printed works like books and newspapers whereas most words online are written in Sans Serif.
- Size matters. Get a second opinion before you print. If there’s even a hint of a squint – it’s too small. Hindsight is 20:20, but your potential customers’ sight might not be.
Check your vital stats
There was a time, and not that long ago when business cards only displayed the basics – name, address, contact number. Today we’re all about “connection communication” (which is just a fancy way of saying “showing off”) Business cards have stood the test of time because they remain an affordable and efficient way to disseminate the most important details about a brand.
- Apart from the basic’s, business cards must include an email address and website domain. Your company logo should have pride of place. Taglines preferably short and punchy.
- Social media handles should be included – but don’t list them all – just the one or two that show the most activity and customer interaction.
- There’s a fine balance between giving enough information and giving too much information. Find this balance! 50% – 60% of white space is usually a good parameter. Nobody likes an over-sharer.
Now that you have the guide-lines to follow and Design Wizard to help you; it’s time to get cracking on those cards. Go create something that will make you stand out from the crowd.