When it comes to getting clients, your digital portfolio is everything
If you work in a creative industry, there are few things more important than an online portfolio for helping you to stand out from the crowd.
Your digital portfolio is how you set yourself apart from the competitors in your space, show off your skills, and make the right connections for long-term success. After all, you might be an incredibly talented illustrator, an expert in pixel art, or a Master of Graphic Design – but it’s hard to prove those things without a snapshot of your work.
While creating an online portfolio from scratch might seem tough for those without a lot of computer know-how, we’ve got some good news.
Taking control of your digital presence just got easier. We teamed up with the experts at Format to give you some top tips on earning clients with your virtual portfolio.
Step 1: Set up a Beautiful Portfolio with Format
For many design newbies, setting up a digital portfolio seems like an insurmountable challenge. Fortunately, you don’t need to learn a new computing language to get started with a tool like Format. Use your Format free trial to browse through the countless ways you can display your work to potential clients, and you’ll see just how easy it can be. By the time you’re finished browsing, you’ll have the confidence, and the resources to create a simple site, ready to showcase your work in the best possible light.
Format makes showcasing your skills simple, so you can start earning clients online within a matter of minutes. All you need to do is choose a theme, select your URL, and upload your photos, images, illustrations, or designs into a single page. Then, you can create another page for your bio and contact information. There’s no annoying coding to worry about, and you get a responsive website on a budget. What more could you want?
Step 2: Make your “About” Page Shine
Once you’ve got the bones of your portfolio ready, it’s time to add the meat. Remember, when people come to your site, they’ll be looking to learn about you. That doesn’t just mean that they want to see your work and admire your skills. Today’s clients, partners, and investors also want an insight into your history. On your about page:
- Describe your experience in your industry, with links to case studies or testimonials if you have them. Don’t be afraid to name-drop some big brands you’ve worked with to give yourself more credibility.
- Be concise and explain what you can do. Highlight the skills you know your audience is looking for. For instance, if you’re a photographer, you can tell people that you specialize in wedding photography or graduation pictures.
- Explain how you got to where you are today. This will help you to seem more unique and human. Make it easy to get to know you.
Step 3: Only Display Your Best Work In Your Portfolio
When you’re creating a digital portfolio for the first time, it’s easy to include hundreds of examples of your work. After all, the more you show, the wider your reach should be. However, it’s important to be careful with what you present to potential customers. Decide who your target market is and go through each piece in your portfolio ruthlessly. Remove anything that could detract from your reputation.
If you’re showing your skills in different areas, it might be a good idea to label and categorize your work. This will make sure that your visitors don’t spend too much time skipping through pages to find the content they’re interested in.
Having trouble filling your portfolio? Consider including your own personal projects too – provided that they’ll appeal to the right audience.
Step 4: Make Your Portfolio Stand Out
Making an effort to create a digital portfolio isn’t enough to make you stand out in today’s modern world. If you want to connect with possible clients, then look for things that you can display that set you apart from the crowd. For instance:
- Do you have any special qualifications or accreditations?
- Have you worked with any big-name celebrities, industry leaders or brands?
- Have you won any awards related to your field?
- Can you share reviews and testimonials from previous clients?
- Is there something in your background that makes you different or exciting?
The more unique features you can add to your portfolio, the more depth you’ll have as a professional in your space. Even using a theme to showcase your work in a way that’s different to your competitors can be enough.
Step 5: Make Sure It’s Easy to Contact You
Finally, remember that the primary purpose of your portfolio is to attract potential clients and convince customers to contact you. Make sure that there’s always a link to your contact details at the top of the page, and your customers know how they can reach out to you.
You can even put a CTA (Call to Action) under each of the photos in your portfolio telling people to call or email you if they want to work together on a new project.
A simple “hire me” button on your portfolio is a straightforward way to remind your audience that you’re looking for new work, and you want them to contact you.
Digital Portfolios are the best way to showcase your content. Create your content in Design Wizard then get on over to Format and create your digital design portfolio.