A guide to picking the right brand colors
Brand colors are an essential part of any company’s image. Once chosen, they become part of a company’s identity and help to shape how they are perceived by the public.
A company’s logo is often a customer’s first point of contact and this logo will be designed using brand colors. Therefore it’s important to make the right impression. Brand colors also regularly feature on websites, stores, ads, staff uniforms and merchandise. So it’s important that they really represent what your brand is about.
Why brands choose their brand colors
The vast majority of brands don’t just randomly decide on a color they like, they choose their brand colors for a reason. They want to convey a certain message to potential customers and they know that the right brand colors will help them to do that.
The colors they choose are often based on color psychology. Color psychology refers to the meanings we take from certain colors and the way colors make us feel. For example, blue is commonly seen as a calm and relaxing colour, while red is typically seen as energetic, dangerous and exciting.
Colors like pink are feminine and fun, while black is refined, elegant and professional. If you want purity, white is the way to go.
The first steps to choosing your brand colors
When you’re choosing your brand colors, start with the basics. To get started, you’ll need to pick a primary colour that represents your brand. Then, if needs be, you can pick secondary and tertiary colors. It’s important not to select too many colors, as this will convolute your brand image and confuse people.
Think about what type of company you are. Do you want to be a youthful brand that appeals to teenagers? Do you want to be a sports brand for women? Or do you want to be a classy, upmarket clothing brand? The type of brand that you appear to be will be directly influenced by the colors you choose.
Achieving brand recognition using colors
Once customers become familiar with the brand colors that you use, they will start to remember them and they will expect to see them every time they visit your store or website.
Consistency is key here. If you regularly switch around your brand colors, even your most loyal customers will get confused.
That’s why some of the world’s top brands are so strict with how their logo and brand colors are displayed. They know that if their branding is displayed incorrectly, it will directly impact their business.
These top brands’ colors are expertly chosen and perfectly fit their brand image and story. So without further ado, here are the 100 top companies that we chose to take an in-depth look at.
The 100 Brand Colors
ESM Inbound decided that their logo and brand colors should “reflect the bright, primary colours” of their work process.
The brand color palette is inspired by the ESM Inbound office, which is a mosaic of colorful sticky notes.
The ESM Inbound blue, green, orange and pink aren’t only eye-catching to stand out against competition, but there’s a playful, energetic connotation to them which represents the energy they put into their ‘better, faster, happier’ mantra.
Social Media: facebook.com/ESMinbound
Apple’s brand colors have always been very fluid, with a variety of colours popping up on their products throughout the years.
The iconic bitten apple logo has recently been cast in either black, white or silver, which is a complete departure from its original rainbow coloration.
These colors are neutral and can be interpreted as being representative of clarity and quality. White and black indicate the simple yet sophisticated look of Apple’s product design.
Social Media: facebook.com/apple
Google is a rare exception to the unwritten rule that says having lots of brand colors can harm your brand image and damage brand recognition.
In the Google logo, mostly primary colors are used. However, the secondary color of green is used on the letter L to break up the primary colors.
According to designer Ruth Kedar, this is meant to indicate that Google “doesn’t follow the rules”.
Social Media: twitter.com/Google
The famous red of Coca-Cola has its origins in practicality more than anything else.
Back in the early days of the company, barrels containing Coca-Cola were painted red, so that tax agents could distinguish them from alcohol during transport.
The red branding was so influential that it helped to shape the image of the modern day Santa Claus. In 1931, Coca-Cola began placing ads in popular magazines and commissioned artist Haddon Sundblom to create a new version of St. Nick. The new design took off and has become the universally accepted depiction of Santa.
Social Media: twitter.com/cocacola
Microsoft use four main colors to represent their brand. These colors include orange, red, green, blue and yellow.
Like Google, Microsoft utilises this range of colors in a number of its products, such as Microsoft Office, XBox and Windows.
The colors are shown together in combination on Microsoft’s latest logo, which was revealed in 2012.
Social Media: instagram.com/microsoft
Toyota Red is the main brand color of Toyota, who call it “the color of energy.” According to Toyota, it “is highly visible and conveys the Toyota spirit of excitement.”
Their other brand colors include black, white and grey, completing a color scheme that is simple but impactful.
Bright shades of red are very noticeable and can create a sense of urgency when customers are viewing Toyota’s cars.
Social Media: instagram.com/toyota
IBM uses a wide range of colors that they say are “vibrant and optimistic”. The main logo is a dark blue color that symbolises professionalism and reliability.
They have a design language that allows them to distinguish everything that they design, and it also includes a product palette.
This product palette is made up of eight core colors, 80 full-spectrum colors and a variety of neutral colors.
Social Media: facebook.com/IBM
Black is the dominant color in Amazon’s branding and is accompanied by a welcoming shade of yellow.
The black emphasises the text in Amazon’s logo, which uses a bold font that’s easy to read and reproduce. The yellow streak represents Amazon’s dedication to making customers happy and adds lightness to the design.
It’s not only Amazon that uses this tried and tested color combination. Yellow and black is used by many brands to attract the attention of customers.
Social Media: twitter.com/amazon
BMW takes its blue and white from propeller blades set against a sky background. This is a nod to the company’s origins as an aircraft manufacturer.
The company was also founded in the German state of Bavaria, which uses the same two colors on its flag.
Another color that features in their branding is the black that surrounds the central circle, which alludes to the class and sophistication of BMW’s cars.
Social Media: instagram.com/bmw
As arguably the world’s most recognisable brand, McDonald’s is something to aspire to for up and coming companies.
The red and yellow colors help to bring customers through a restaurant. Yellow helps to welcome people in and red inspires urgency, directly contributing to McDonald’s rapid turnover of customers.
In Europe however, McDonald’s has introduced dark green instead of red to portray a more eco-friendly image.
Social Media: twitter.com/McDonalds
A bright shade of red is the most prominent color that appears in Burger King’s branding, whether that be on its logo or in its restaurants.
Red can also make people hungry. It helps to draw people in to Burger King and encourages them to get some food there.
The yellow in Burger King’s logo directly refers to the many different types of burgers that they have on their menu.
Social Media: facebook.com/burgerking
There is one color that comes to mind when you think of Facebook, and that’s blue.
The reason Facebook originally chose to go with blue was actually because founder Mark Zuckerberg is red-green colorblind.
White is used as the background color in the Facebook app and is also used as a secondary color by the brand.
Social Media: facebook.com/facebook
The dark blue of Visa is intended to symbolise the excellence and reliability of the company.
It conveys to customers that Visa can be trusted, which is important for a company that deals with money.
Visa used to be blue and gold, but over the years they have gradually reduced the gold and now it has been eliminated entirely. Visa wants its brand to appeal to everyone and gold gives the impression of exclusivity.
Social Media: instagram.com/visa
A lot of Nike’s branding is done in black. It’s a classy, sophisticated color, and these are traits which Nike wants its products to be associated with.
However, the iconic swoosh logo is very flexible and it has appeared in a variety of colors throughout the years.
Many brands couldn’t get away with changing their colors like Nike do, but the swoosh gives them such strong brand recognition that they can pull it off.
Social Media: twitter.com/Nike
The easily noticeable orange of Alibaba draws customers in and encourages them that they have found a new and exciting way to shop.
It makes Alibaba stand out from its competitors and has fun and energetic connotations.
Orange certainly seems to work for Alibaba, as the company has utterly dominated the e-commerce market in China for many years.
Social Media: instagram.com/alibaba.com_official
The Pepsi brand colors originally came about during a tumultuous time in history – World War II.
As a show of patriotism, bottle caps of the soft drink were labelled with the red, white and blue of the American flag.
The colors have stayed in use to this day and this means Pepsi can still claim to be a patriotic brand.
Social Media: facebook.com/pepsi
The yellow and blue of Swedish furniture chain Ikea are inspired by the colors of the Swedish national flag.
The contrast of blue and yellow easily stands out and makes all of Ikea’s branding very noticeable.
Blue inspires trust, while the yellow gives you the impression that shopping at Ikea will help you to brighten up your home.
Social Media: twitter.com/ikea
Big brands that use brown as their brand colors tend to be in the minority, but UPS has been very successful with their distinctive brown branding.
Their slogan, “What can brown do for you?”, is a direct reference to their famous brand colors.
The plus side of having an uncommon color scheme is that your brand will get noticed amongst its competitors.
Social Media: instagram.com/ups
Ebay’s combination of red, blue, yellow and green is intended to show the diversity of its global marketplace.
The designer of Ebay’s logo was inspired by Apple’s old rainbow logo and the Twister game when she first used the colors.
The multi-coloured logo also stands out well against a white background, which helps to catch the eye of potential customers.
Social Media: facebook.com/ebay
Red is a very suitable color for an instant coffee brand, as it evokes a sense of urgency and action.
It represents the intense taste of Nescafé that coffee drinkers are greeted with every morning.
The shade of red is beautifully vivid. It symbolises warmth and comfort, but it’s still lively and energetic too.
Social Media: instagram.com/nescafe
Mastercard primarily uses the colors red and yellow in their branding. Red symbolises energy and vitality, while yellow is a sign of happiness and prosperity.
The orange in between can be seen to be the joining of these values under the Mastercard brand.
This idea is even more fitting when you consider that Mastercard was originally founded when 17 banks joined together.
Social Media: twitter.com/Mastercard
Excellence and class is the message that Volkswagen want to convey with their blue, grey and white logo.
All of these colors are given official names by Volkswagen – Volkswagen Blau, Chrom and White – and these determine the design of all their visual communications.
Aside from showing that Volkswagen is an esteemed brand, blue symbolises trustworthiness and reliability.
Social Media: instagram.com/volkswagen
Nissan’s brand colors used to be red and blue, but they have replaced them with silver and black.
The silver and black color scheme brings with it a modern look and gives a sophisticated look to Nissan’s branding.
The colors are consistent with the badges on Nissan’s cars and this gives the brand a uniform look.
Social Media: facebook.com/nissan
Starbucks wants it cafés to be a place where customers can come into and relax, which is why they use green as their main brand color.
Green is known for its peaceful and calming aura. It also represents the consistency of Starbucks products.
Starbucks has also been making a push for more energy efficient stores, and green is a good color to represent this move.
Social Media: instagram.com/starbucks
Red is often seen as a color that makes people hungry and this makes it a good choice for a fast-food restaurant like KFC.
Red, black and white have been KFC’s brand colors for a long time, but recently the shade of red has gotten slightly darker.
A dark red can also look warm and welcoming, helping to emphasise the hearty smile on Colonel Sanders’ face.
Social Media: twitter.com/kfc
Way back in 1864, Heinken became the first beer to appear in a green bottle. Previously, all beer had come in brown glass.
Green made the brand stand out from its competitors and Heineken have continued to use it to this day. It’s seen as a symbol of freshness and purity and is intended to highlight these traits in Heineken’s beer.
Heineken’s red star, which has been accused of Communist associations, pops off the green and white on Heineken’s branding.
Social Media: twitter.com/Heineken
Color Psychology Trivia
People can slowly develop preferences or dislikes for certain colors based on their emotional experiences with a color over a long period of time. Research has also shown that the pre-conceptions we have about certain colors may date back to early human history.
PayPal’s blue palette is easily recognisable, and with their latest brand refresh they’ve made these blues even more vibrant.
PayPal wants its users to know that it is a reliable, safe and secure place to transfer money. Blue is the best color for showing this.
Yellow is another color that PayPal use and this attracts attention to PayPal checkout buttons on a website.
Social Media: facebook.com/PayPal
Neon green is the primary brand color of energy drink Monster Energy. It’s a color that helps create a brand image that has served the company very well.
This shade of green is an energetic and youthful color that appeals to Monster’s target audience.
Black and white accompany green, which accentuates its brightness. This contrasting color combination works very well on Monster’s drinks cans.
Social Media: instagram.com/monsterenergy
Samsung’s brand palette consists of a deep blue, black and white. Samsung makes sure that blue is required on all of their branding.
They believe that blue “builds brand recognition and consistency.” It makes sure that every time someone sees a Samsung logo, they know exactly what the brand is.
Blue is a color that many companies with a telecommunications aspect like to go for, as it conveys trust and security.
Social Media: instagram.com/samsungmobile
Tesla is a company that has managed to craft a brand image that has captured public imagination.
It sells itself as more than a car company, but rather a brand that is helping to shape the future. This has proven to be very appealing.
Red is a central part of this brand image, and it is the main color in Tesla’s logo. The bright, energetic and exciting.
Social Media: instagram.com/teslamotors
Adidas has one of the world’s most recognisable brands. It appears on such a broad range of products that the brand must use a wide variety of colors.
It’s due to the strength of their famous three stripe logo that Adidas does not need to stick to one single color.
Adidas uses different colors in their wide range of campaigns to convey various meanings about what their products represent.
Social Media: twitter.com/adidas
YouTube’s life blood is clicks and therefore it makes sense that they would use red in their branding.
Red is bright and attractive color that’s known to inspire action and it helps to get YouTube’s users clicking on videos.
A lot of their website is white, which makes it easy for all of the video content that’s displayed there to stand out.
Social Media: facebook.com/youtube
Green and yellow are the two brand colors of Subway and each serve an important purpose in creating the right brand image.
Green is seen as a symbol of health and indicates to customers that Subway is trying to promote healthy eating.
Combined with a joyous yellow, it backs up Subway’s ‘eat fresh’ slogan and helps convince people that they will be happy after eating fresh food at Subway.
Social Media: twitter.com/subway
Instagram’s massive rebranding in 2016 was a source of much debate, but the new color scheme has proved to be a massive success.
The brand palette that Instagram uses is youthful and fun and they use it to maintain a very slick brand image both in their app and in the media.
Instagram felt the new brand colors were more reflective of the demographic that actually used the app, so they wisely decided to make a change.
Social Media: instagram.com/instagram
Red and black are the two brand colors of Chinese tech company Huawei. The red is strong and vivid, instantly attracting the eye.
Black combines well with red and ensures that all of the text in Huawei’s branding is very easy to see and read.
The color red is symbolic of the exciting new products that Huawei produce and the innovative nature of the brand.
The Land Rover brand has been associated rural landscapes and off-road surroundings since its inception.
This nature-based heritage is reflected in its brand logo, which is a dark shade of green.
Britain’s largest supermarket chain has three brand colors that are borrowed from the British flag.
Red is used to represent the happiness that Tesco want people to feel when they do their shopping there.
The color blue is used to showcase the excellence and reliability of the Tesco brand.
Lego uses many different colors on its bricks, but the main brand colors of the company are red and yellow.
These brand colors are intended to be bright and eye-catching, allowing Lego’s products to easily grab children’s attention.
The Lego brand image is loud and energetic, making these colors the perfect fit for the company.
The bright orange branding of Xiaomi help to get the Chinese electronics company noticed.
It’s a company that’s been making huge inroads in the Western market, but initially it needed to stand out from its more established competitors.
The orange proved to be successful in helping them do this, as many other brands use more common colors like red and blue.
There are very few vehicles that can match the look of a shiny new red Ferrari and the company make use of this appeal in their branding.
Everything that Ferrari does is imbued with this energetic shade of red that enlivens the senses.
Another color that Ferrari uses a lot is yellow. This vivid yellow is the main color on the company’s logo.
Rolex’s green and gold brand colors highlight the excellence and exclusivity of the watches that they make.
Rolex heavily relies on its logo for brand recognition and the distinctive golden crown is a huge part of this.
Green or black are used for the text in the logo and these are two colors that have an air of class and sophistication about them.
Domino’s brand colors were made to be as bright and appealing as possible. The red, white and blue are easily noticeable by passers by.
Like many of its fast food peers, Domino’s uses red because it is one of the best colors for enticing people to eat.
Red, white and blue is a common color for brands with American origins, like Pepsi and the NBA.
Like Facebook and Twitter, LinkedIn goes with a blue color scheme. It’s not a distracting color and encourages users to interact with each other.
It’s a calming, relaxing color that fits in extremely well with the plain white background of the site.
Blue is also seen as very professional, and with LinkedIn work-focused user base, it’s the perfect choice.
The lime green of Nvidia represents the newness and innovation that the company brings to the table.
Nvidia makes graphics processing units for gaming and this shade of green is suited to a gaming theme.
Another factor as to why Nvidia chose green could be do with the computer motherboards it works with, which are predominantly green.
Shell’s logo used to be an uninspiring black and white until the classic color combination of red and yellow was introduced in 1948.
California was the place where Shell really took off and the choice of colors is associated with the many Spanish settlers who lived in the area.
The red and yellow brand colors are welcoming and feature on all of its filling stations around the world.
The red of CNN is bold and eye-catching. Red is a color of urgency and helps convince viewers that CNN have breaking news they need to watch.
It creates a sense of anticipation and lets viewers know that they will be engaged and informed by the news.
White is also used as a background on news bulletins to make text easily legible for the station’s viewers.
Green might typically represent growth and freshness, but it can also be viewed as a futuristic color that’s suitable for tech companies and sci-fi.
Android chose it as one of their brand colors and they use it on their logo, which was surprisingly inspired by bathroom door signs.
The designer was given the creative freedom to design the logo she wanted, and her quirky green character definitely fits the bill.
The red of Marvel is very eye catching and with the success of its films, the brand logo is easily recognisable.
White, a secondary brand color, is used to make text bold and easy to see. The combination of red and white make it impossible to miss.
A lot of Marvel’s superheroes, such as Iron Man and Spiderman, wear red too. This helps to emphasise red as the dominant brand color.
The sky blue of Twitter helps generate huge brand recognition for the social media giant. Like Facebook and LinkedIn, Twitter knows that blue boosts interaction.
Blue communicates trust and dependability, whereas white displays clarity and Twitter’s ease of use.
Sky blue and white is a very harmonious color combination that works well on a mobile app or a website.
Red Bull gives the person who drinks it a rush of energy, so it’s no coincidence that they use red in their brand color palette.
Red is an intense color that inspires action, and in Red Bull’s logo, it easily catches the eye.
Yellow provides a fitting contrast to red. It’s a stimulating color that’s also very suitable for Red Bull’s product.
The red, white and blue of the American flag is represented on the iconic logo of the National Basketball Association.
The blue color symbolises the excellence and prestige that is achieved by a player when they get to the NBA.
Red can be interpreted as the passion, desire and work ethic they need to complete that journey.
Brand CTA Buttons
Brands use CTA buttons, or call-to-actions, to encourage visitors to their site to click on certain links. Red is often a popular color for these buttons, as it inspires urgency and action. Whereas a color like brown is rarely used, as it’s darker and less inviting.
For young companies like Fleeq, purple is often a popular color choice. Since not many brands use purple, it makes the ones who do stand out.
There is a sense of newness and mystery about purple, but also elements of creativity. Fleeq helps users create training videos, which makes purple an apt choice.
White and black is used for Fleeq’s logo and all of the text in the website. This adds some balance to the color scheme.
Reboo is a desktop application that lets users reinvent their websites. Yellow is a really good brand color for this type of business, as it represents renewal and optimism.
White and black are combined with yellow on Reboo’s website to form an engaging display that contrasts well.
It’s common practice to use a primary color as your main brand color and then use colors like white and black as supporting colors.
Rocketbots is a chat automation service that uses blue as its primary brand color.
It might be a big leap for some companies to change over to chat automation, so blue is useful to represent the trustworthiness and security of the product.
The Rocketbots website uses bright orange CTAs that stand out well against the blue background.
AudioHero goes with red as its primary brand color. As we seen with Marvel, red is a very popular color for a superhero theme.
Red is action color and encourages users that AudioHero will take action and save them from their audio woes.
It uses an aqua color on its website for backgrounds, forming a very effective color combination.
As you might expect from a company called Sagefrog, green is one of their brand colors.
However, Sagefrog uses a few different colors on its website. The combination of green, white and navy give it a relaxed, professional look.
Green is a good choice for a marketing agency like Sagefrog, as it symbolises the growth they will be able to get for their clients.
The orange of Manobyte shows that they are a confident brand that are willing to do what it takes to implement a strategy that grows your revenue.
Orange is also an enthusiastic and energetic color that highlights Manobyte’s eagerness to get the job done.
Grey is used in the brand logo and this provides an engaging contrast with the orange in the design.
Digital 22 has one of the most vivid palettes on this list, and it pays off. It’s hard to not get noticed with the brand colors they’ve chosen.
On Digital 22’s website, bright color is combined with orange, blue and green. While their logo features a blue-purple gradient.
Such a bright color scheme suggests that Digital 22 is a unique brand and helps to convince clients that they can offer them something new.
Marketing consultancy Transfunnel’s brand colors showcase an excellent combination of blue and lime green.
Green symbolises the growth a client can expect by using Transfunnel’s services and blue represents clarity and honesty.
Transfunnel are trying to communicate that they can be relied on to deliver the success that they promise.
Noisy Little Monkey
Here we have a case of noisy by name, noisy by nature. Noisy Little Monkey have chosen brand colors that quickly get them noticed.
Noisy Little Monkey have a quirky and fun brand image and by using pink and purple colors they emphasise this.
Pink is seen as a youthful and vibrant color. It gives a brand like Noisy Little Monkey a way of appearing different to their competitors.
When a company is called Direct Development, it insinuates that they will achieve quick, straightforward development.
Blue signifies how reliable the company is and orange highlights the speed in which they will get the job done.
The interlocking Ds in the company’s logo brilliantly highlight how they combine the two.
Klood Digital have quite a varied color palette, but the color combinations still work very well together.
Orange, purple and blue is an intriguing color combination that draws the eye towards Klood Digital’s logo.
Klood Digital is a certified Hubspot partner and the orange branding serves as a way of highlighting this accreditation.
RedPandas is a marketing agency that helps generate and close more leads. They use red in their branding to highlight the energy and intensity with which they go about business.
Like many other companies, RedPandas use red to attract the attention of customers and keep them engaged.
Also, the company is named after the red panda, so it is only natural that their color scheme follows suit.
Yellow and black is known to be one of the most noticeable color combinations there is. You’ll often see it on warning signs to make sure people are aware of any danger.
Next After have used it to good effect in their brand logo, which can be interpreted as a lightning strike design.
Next After’s mission is to create a “widespread, pervasive personal generosity.” Yellow is seen as a generous color and therefore it represents this mission well.
Green is commonly viewed as the color that stands for environmental causes and nature.
While Brilliant Earth might be a jewellery brand, it’s brand image is aided by the inclusion of green.
It markets itself as a brand who responsibily sources their materials and which has a conscience about how it operates.
Work management platform Asana use red and a small touch of yellow as their brand colors.
This color combination looks superb on Asana’s logo and is used to great effect on their website too.
Asana have a simple but distinct logo, and the choice of brand colors help to add energy, enthusiasm and enjoyment to it.
Datasift uses calming turquoise tones in its logo and on its website. This is complemented by shades of orange and sky blue.
The contrast between turquoise and black in the logo works very well, as it helps to highlight the word data.
DataSift’s parent company Meltwater, who use the same colors, are also reflected in the branding.
Online newspaper The Talko emphasises the trustworthiness of its news stories by using blue as its primary brand color.
Its website uses a lot of white for the background and black for the text, which makes it easy to navigate for The Talko’s readers.
Blue, white and black is a reliable color scheme to use for any brand that wants to convey clarity and honesty.
Ultimate Software highlights that it is a brand that is conscious about people with a predominantly green color scheme.
Green is a caring, knowledgeable color that is very well suited for a HR company like Ultimate Software.
Prestige can be conveyed through the use of the color green and for a company that describes itself as ‘ultimate’, it’s a fitting choice.
Orange is an invigorating and refreshing color that makes it very easy for people to notice App Nexus.
App Nexus says it “powers the advertising that powers the internet”, and orange is a color that is often used for something that is powering up.
Orange and black is a similar combination to yellow and black, both of which show the effectiveness of a contrasting color scheme.
Violet is a middle ground between blue and purple, which gives brands the opportunity to include multiple meanings in their color schemes.
It’s used by Boost Media to give their customers a sense of their professionalism and reliability.
However, it can also be used to show them that they have a creative side that will deliver results.
Spindrift uses many different brand colors, with each one representing different flavors of their sparkling water.
The design of their can and their logo always remain the same, but the color changes make each can look unique.
This tactic is used by many food and drinks products, but Spindrift go one step further and make their logo completely flexible.
Halo Top has taken the ice cream world by storm and it owes a lot of its huge success to its branding.
Gold catches the eye and helps introduce the ice cream as a shiny new alternative to more traditional brands.
The colorful packaging helps to communicate the exciting, youthful vibes that the brand wants to be associated.
Factor 75 prepares healthy meals for its customers and the green branding reflects its focus on health.
Green emphasises the benefits that ordering these meals from Factor 75 can bring to your diet.
The brand has chosen a lime green that stands out well against the white and grey background of their website.
At the mention of the word clouds, our minds are instantly cast skywards. Cloudbeds’ logo makes use of this association with a blue colored design.
White is a huge part of Cloudbed’s logo and website too, and it’s a color that really ties into the story of the brand.
Cloudbeds helps people manage properties and the color blue indicates to customers that their property is in safe hands.
Color Branding Fact
Creating new and interesting names for the colors you use on your branded products has been found to increase purchase intent. Halo Top for example, a brand we’ve included on our list, use names like ‘pancakes and waffles’, ‘candy bar’ and ‘birthday cake’ more often than ‘strawberry’ or ‘chocolate’.
Concurra uses a superb shade of purple as its brand color, conveying its creativity and quality in the process.
It markets itself as the world’s most advanced interaction tracker and purple is a suitable color for emphasising prestige and innovation.
It’s a bright purple that pops off a web page and makes it easy for customers to see what Concurra are all about.
Patient Pop are leaders in practice growth and their primary brand color emphasises what they do.
It’s a light shade of green that exudes positivity and adds a fresh look to Patient Pop’s website.
When one of your main functions as a business is to help people grow, choosing green is a no brainer.
Tikkun Olam Makers
Tikkun Olam Makers is a global movement that uses a mixture of colors which symbolise the diversity of the organisation and the people they help.
It’s a colorful combination that emphasises the good work that’s being done and encourages people to donate.
They use blue to highlight the members of the movement, green for the communities and orange for its projects.
Yellow is used by CAVA to hint at the welcoming and friendly atmosphere they want visitors to their restaurants to experience.
CAVA was founded by three close friends and friendship remains at the core of everything that they do.
Yellow is the perfect color to use for a business like this and it shines brightly on all of CAVA’s branding.
Back to the Roots
Back to the Roots is a company that’s true to its name, as it helps reconnect families with where their food comes from.
That means showing them how to grow it themselves from the comfort of their own kitchen.
It’s no surprise that such a natural company uses the colors of blue and green, the two colors most commonly associated with all things nature.
A greenish brown and lime green are the two main colors in Krave Jerky’s brand color palette.
Brown is a natural choice here as it’s the color of the company’s product, while green symbolises the nutrition it brings.
The combination of the two colors alludes to the mixture of natural ingredients contained in the jerky.
The purple logo of women’s fitness brand Curves acts as a symbol of femininity and elegance.
It highlights that Curves is dedicated to women and wants to help them achieve their fitness goals.
On the Curves website, purple is complemented by lighter colors such as white and aqua.
Kong is a dog toy brand and it provides lots of exciting toys for dogs around the world to play with.
It’s fitting that they use red in their brand color palette, as it’s a color that’s traditionally associated with excitement.
While this might not get humans excited, it still makes the brand very visible to potential customers.
The idea of dog treat brand Zuke’s was thought up on a hike, and this is represented in their logo, which shows mountain peaks.
The mountains have an orange glow that is further enhanced by the sun-drenched yellow sky above it.
The yellow and orange combination convey the happiness a dog will feel when they snack on one of Zuke’s treats.
Suja creates a wide variety of great drinks for many different lifestyles, and this creativity is alluded to with a purple logo.
Suja’s brand colors also include green, which hints at the natural origins of all their products.
Together, purple and green make an interesting color combination that helps create Suja’s fresh, youthful image.
Brown can be seen as a color of durability and quality. That’s why it’s a good choice for jewellery brand SVNR use it in their logo.
Jewellery is often seen as fragile and dainty, but the use of brown in SVNR’s brand color palette subconsciously sets out dissuade any worries buyers might have.
SVNR’s jewellery is also made from reused and recycled material, so an earthy color like brown fits the bill very well.
Blue is a calming, relaxing color and that’s how Current Meditation wants you to feel when you visit their website and go to their classes.
Subtle blues and greens dominate the aesthetic of the classes, helping a participant to feel more comfortable in their environment.
Current Meditation uses blue silk hammocks that help make their meditation techniques even more effective.
Orange often radiates happiness and Deliv helps bring about happiness by delivering for retailers and businesses.
Their slogan is in fact ‘Happiness. Delivered’, making orange a very suitable choice for their brand colors.
Deliv promises same day delivery and orange is also a color that can be associated with speed.
Since lemons are yellow, the decision to make Lemonade’s branding yellow was an easy decision.
The company was founded in LA and the choice of color is a reference to the sunny climate in the city of angels.
Lemonade say that saying the word lemonade gives you a “bright and comforting” feeling, and the same can be said when looking at yellow.
Red is used by Zume Pizza to highlight the energy and passion they put into making their pizzas.
Yellow represents the joy and satisfaction they bring to people by providing quality pizzas at a lower cost.
Like other fast food businesses, Zume knows that red is a color that makes people hungry and therefore more likely to order food.
The black and white branding of Invisible Children could be seen to show how the organisation sheds light on some of the lesser known parts of the world.
The white in their brand colors could be interpreted as representing the purity and innocence of the children they help.
Black and white is also quite a formal color combination that emphasises the seriousness of Invisible Children’s mission.
The blue Sphero uses is similar to many other tech companies and conveys their reliability and knowledge.
Combined with white, it gives their website a clean, composed look that helps make it easy to navigate.
Sphero use their robots to help people learn, and blue can also represent learning and education.
Chubbies sell shorts and other holiday wear, so they use blue and yellow to evoke images of the beach.
The blue is a nod to the blue water of the sea and the yellow pineapple can be seen as a reflection of a sandy beach.
Chubbies have a very relaxed and laid back brand image and this color scheme helps to get that across to its customers.
Dollar Shave Club
Dollar Shave Club were disruptors in the razor blade market and the orange symbolises their new and exciting products.
Their brand image is both humorous and invigorating, which makes orange the perfect candidate.
Orange is a friendly color too and Dollar Shave Club communicate with their customers very informally, giving them the impression that they want to have a friendly relationship.
Chatbooks is a site that allows you to easily create photo books, cards and prints online.
Green is a calm and relaxed color that welcomes visitors to the site and highlights that it is a family-oriented business.
The wordmark in the logo is a dark shade of grey, which combines well with the color green.
The purple of Wayfair helps to create a sense of homeliness that the home shopping site tries to embody.
They also use green and yellow in their brand color palette, symbolising the diverse range of products they have available.
It’s a colorful combination that helps to attract customers to the Wayfair website and encourages them to explore the products they have for sale.
Hollar is an online store that stocks a wide variety of products and orange signifies the excitement a customer will feel as they explore all the options.
Online retail is hugely competitive market, so companies like Hollar know they need to do everything they can to stand out.
Luckily, orange is the perfect color to help them do exactly that. It’s loud and proud and makes Hollar easily noticeable.
Green often represents growth, but it can also represent repair. Think Crucial use it to emphasise how they can replace anything in your home.
As the name suggests, Think Crucial market themselves as a clever, thoughtful brand. Green helps them achieve their desired brand image.
In their wordmark, green is used to emphasise the word crucial, making sure customers know how important it is to get their home appliances repaired.
Pink that stands for the unique and creative brand packaging and design that Persona Design offer their clients.
They aim to make other brands highly visible, different and memorable, so it’s no surprise that their own brand colors are all of the above.
The feminine connotations of pink are also apt. As Persona Design’s founder and driving force is branding expert Lorraine Carter.
For a pioneering tech company like Xbird, the image of a bird flying off into the sky is a suitable logo.
They aim to reach beyond what tech companies can do for healthcare and yellow represents the optimism they have in this venture.
Blue shows the professionalism and honesty they adhere to when going about their mission.
Primary color in branding
Your primary color will help consumers and customers quickly identify your brand. Primary colors are incorporated into a company’s logo to make the company logo recognizable and on-brand. A company’s brand has between 1-3 primary colors but there can be more if desired.
Secondary colors complement your primary colors. It’s important here not to make your logo design too busy. For this reason, it is recommended to keep the number of colors your use low.
Brand color conclusion
By taking inspiration from these 100 top brands, you will have lots of ideas about what colors you could use for your own brand. If you see a brand that is in the same industry as you, then maybe following in their footsteps could be a good idea!
In the end, brand colors have to represent your business well. Pick colors that you feel suit the image you want to create for your brand and then stick with it. Your customers will soon let you know if you’ve made the right decision.
Which of these brand colors are your favourites and which ones do you not like? We’d love to know! Share your opinions with us on Twitter by tweeting @getdesignwizard.