With over 1 billion users, Instagram is officially the go-to photo-sharing platform for personal and influencer accounts alike. That’s why, as the year draws to a close, we searched the four corners of the platform to find 100 of the best Instagram accounts that encompass everything that platform has to offer. If you are starting an Instagram business account, or simply a normal account, this is a place to get some inspiration.
Although Instagram is an extremely visual platform, the accounts included in this list are so much more than a collection of pretty pictures. Each account has, at one time or another, pushed the boundaries of the category that it falls under. From hilarious memes to groundbreaking entrepreneurship and everything in between, you’re sure to find the perfect account to brighten up your Instagram feed here!
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We’ve broken our list down into the top Instagram accounts from the platform’s most popular categories: Funny, Food, Travel, Fashion, Family, Women, Men, Art & Design, Fitness and last but not least, brands that are taking the platform by storm!
Besides trying to find the best hashtags to use on Instagram to get more likes, you can take some inspiration from these accounts.
So grab a cup of coffee and get ready for a crash course in how to build your Instagram!
Jessica Anteby Tebele (@beigecardigan)
We’re kicking off the best Instagram accounts with Beige Cardigan! This account is the Holy Grail for anyone looking for topical memes and hilarious tweets that Jessica has unearthed online. If a daily dose of hilarity is what you’re in the market for, then this is the account for you. Fun fact, Jessica’s husband is none other than
Elliot Tebele, curator of another one of Instagram’s most famous meme accounts!
Oh the beautiful art of photoshop! While some may use the tool to smooth any unwanted lumps or bumps, Peeje takes iconic celebrity images and slots himself in to each photo to produce hilarious results. You never know what’s coming next with Peeje so it’s always worth a follow to see what hilarity ensues.
Best Vines (@bestvines)
Miserable Men (@miserable_men)
Kanye Doing Things (@kanyedoingthings)
Doug the Pug (@itsdougthepug)
The Awkward Yeti (@theawkwardyeti)
Trip Od (@imnotathirdwheel)
Julia Sherman (@saladforpresident)
You Didn’t Eat That (@youdidnteatthat)
Sam Linsell (@drizzleanddip)
Whether you’re looking for belly warming winter recipes or restaurant recommendations for next trip to Paris, Sam’s account is sure to give you some inspiration. As a cookbook author and photographer from South African, Sam posts a wide array of culinary based content that is a welcome addition to any newsfeed.
Edd Kimber (@theboywhobakes)
Food & Recipes (@pinkandspicy)
Dr. Hazel Wallace (@thefoodmedic)
CBK Hospitality Solutions (@cocktailsbykurtis)
Food Insider (@thisisinsiderfood)
Lindsay: The Toasted Pine Nut (@thetoastedpinenut)
National Geographic Travel (@natgeotravel)
JD Andrews (@earthxplorer)
The Traveling Mr. Fox (@thetravelingmrfox)
Beautiful Destinations (@beautifuldestinations)
Kristin Addis (@bemytravelmuse)
Along Dusty Road (@alongdustyroads)
This is one of the first travel accounts that I came across when Instagram first burst onto the social media scene. Andrew and Emily’s blog ‘Along Dusty Roads’ was voted Best U.K. Travel Blog 2018. The accompanying Instagram account to their award-winning site posts bright and refreshing images which are sure to provide you with some serious travel inspiration.
Sam Horine (@samhorine)
Ben Schlappig (@onemileatatime)
Mel’s Food and Travel Blog (@girleatworld)
A new take on the ‘traditional’ travel account. Mel documents her travels around the world with a mouth-watering twist on both her Instagram and blog! Each of her posts capture the amazing food she finds during her travels with iconic buildings and landscapes as the backdrop.
Amar is quite literally living the dream! After setting up Gap Year Escape in 2009, he has chronicled his journey across 7 continents and countless beautiful destinations. Gap Year Escape has everything from adventure shots to mouth-watering street food so whatever it is you look for while travelling, you’ll find it here.
Mathilde Favier (@mathildefavier)
As the Public Relations Manager of the fashion powerhouse that is Dior Couture, Mathilde’s Instagram oozes Parisian high-fashion. If you’re looking to catch a glimpse of exclusive behind-the-scenes content from one of the world’s most extravagant couture brands then you’re going to love Mathilde’s account.
Chiara Ferragn (@chiaraferragni)
Vintage T Shirts (@thisoldshirt)
Scott Schuman (@thesartorialist)
Lyn Slater (@iconaccidental)
Brad Goreski (@bradgoreski)
Once the co-host of Fashion Police on E!, Brad’s account is the perfect place to come to if you’re looking to keep up with tinsel-town’s latest trends. With celebrity clients that include Jessica Alba and Kaley Cuoco, even if fashion isn’t your thing, you’ll get your fill of celebrity appearances if you follow Brad’s account.
Articles of Style (@articlesofstyle)
Sneaker Freak (@sneakerfreakmag)
Phil Cohen (@thepacman82)
Plant Based Hawaii (@earthyandy)
Food Baby (@foodbabyny)
Adorable babies and mouth-watering New York eats – need I say more? Food Baby is an adorable take on the ‘traditional’ foodie account. This mom documents her journey around the various eateries of New York City with her kids. It may not be the biggest endorsement of healthy eat but it’s sure to get your craving a foodie-break to the Big Apple.
My Kids Can’t Eat This (@mykidscanteatthis)
Christal Sczebel (@nutritioninthekitch)
Giovanna Fletcher (@mrsgifletcher)
Author, YouTuber and mom of three (among many other titles), Giovanna’s Instagram gives a refreshingly honest depiction of motherhood. From uplifting words of encouragement to honest admissions of #momfails, it’s great to see a celebrity mom depict life as it really is – hectic at times but all worth it at the end of the day.
A heartwarming and hilarious account run by a man trying to navigate a house full of women; fully-grown and pint-sized. In a world that seems to be filled with mom-run parenting pages, Simon’s account offers an often overlooked perspective of a family man enjoying life, surrounded by his adorable daughters.
Ilana Wiles (@averageparentproblems)
Hawkeye Huey (@hawkeyehuey)
Reasons my kidis are crying (@reasonsmykidiscrying)
This may be a little bit mean but #reasonsmykidiscrying is just too funny to exclude from this list. This hashtag has taken the online parenting community by storm. Along the same lines as Why My Kids Can’t Eat This, parents use the hashtag to document the weird and wonderful reasons why their kid has suddenly burst into tears.
Insta 2 Year Old (@insta2yearold)
Chrissy Teigen (@chrissyteigen)
Sinead Burke (@thesineadburke)
Sinead is truly an inspiration. What started out as a way to document her life as a teacher has now captured audiences around the world and landed her on the coveted TED Talk stage. Sinead’s account shows that the only thing stopping you from achieving greatness is the limitations you put on yourself.
Blake Lively (@blakelively)
Candace Reels (@femalecollective)
Ladies Get Paid (@ladiesgetpaid)
Jen Gotch (@jengotch)
Celeste Barber (@celestebarber)
Jameela Jamil (@jameelajamilofficial)
Constance Wu (@constancewu)
Robyn Nohling (@thereallife_rd)
Gary Vaynerchuk (@garyvee)
Ryan Reynolds (@vancityreynolds)
Cristiano Ronaldo (@cristiano)
Charlie Dark (@daddydarkrdc)
Noah Centineo (@ncentineo)
Bretman Rock (@bretmanrock)
Perhaps the most influential man in the beauty industry at the moment. This YouTuber and social media icon has amassed a staggering 10 million Instagram following since bursting on the scene in 2015 and it’s easy to see why! His account breaks down gender barriers while never forgetting that he needn’t take himself too seriously.
Oliver Proudlock (@proudlock)
Casey Neistat (@caseyneistat)
Richard Branson (@richardbranson)
As the founder of the Virgin Group empire, Sir Richard Branson’s account is exactly what you expect; full to the brim with photos of the everyday life of a billionaire and motivational nuggets for struggling entrepreneurs. You may come to his account the inspiration but you’ll stay for the photos of Necker Island.
Dennis Crowley (@dens)
Art & Design
James Earley (@james_earley)
Josh Hara (@yoyoha)
Brandon Stanton (@humansofny)
One of the most famous auction houses in the world opens its door to the public with their fascinating Instagram account. With the original works of Pablo Picasso and Leonardo Da Vinci passing through their hallowed auction rooms, their account is a great way to see the items up for auction without worrying about the hefty price tags that come along with them.
Jessica Colaluca (@designseeds)
A most-follow account for anyone looking to up their design game. Each of Jessica’s posts takes a more studious approach to art and design by posting color combinations for interior decor, painting and photography. Her photos are a great way to train your eye to pick complementary color pairings and feel like a real pro without leaving your house!
Mr. Doodle (@mrdoodle)
Shepard Fairey (@obeygiant)
Martha Cooper (@marthacoopergram)
Christoph Niemann (@abstractsunday)
Jessica Pack (@jesspack_fit)
Mary Helen Bowers (@balletbeautiful)
Dylan Werner (@dylanwerberyoga)
Anna Victoria (@annavictoria)
Joe Wicks (@thebodycoach)
Joe is one of my personal favorite social media personalities. His HIIT workouts and lightning fast recipes encourage you to step away from the scale and become a better version of yourself, for yourself. Joe keeps his followers up-to-date on every aspects of his life – which now includes an adorable baby girl, Indie.
Cassey Ho (@blogilates)
Scott Reardon (@scottreardo)
I Weigh (@i_weigh)
Hazel Findlay (@hazel_findlay)
Dwayne “The Rock” Johnson (@therock)
Tito’s Vodka (@vodkafordogpeople)
Tito’s second account Vodka for Dog People is a great example of how an established brand can use its social reach for good. They post adorable photos of dogs of all shapes and sizes repping their plush merch. And best of all? They’ve teamed up with Emancipet to help find forever homes for their four-legged friends.
Whether your 7 or 70 years old, chances are that the little colorful blocks of this iconic brand hold a special place in your heart. Lego is killing it when it comes to kick-ass content on Instagram. From amazing fan-generated content to awesome new model launches, each post seems to get better and better!
Since bursting onto the scene in 2008, Airbnb has changed the way we experience the world and their Instagram account is no different! This account is jam-packed with snapshots of amazing homes and experiences available through their site. If you’re looking for some inspiration for your next trip then look no further.
Arguably the most talked about beauty brand of 2018, Glossier’s Instagram is all about showcasing “Skin first. Makeup second”. Their posts are a refreshing break from the full-coverage army of makeup artists that fill your Instagram explore. Each post empowers their followers to embrace the things that make them unique and enhance their natural beauty.
Go Pro (@gopro)
Aerie is a refreshingly beautiful clothing brand that embraces women of all shapes and sizes without judgement. Proudly airbrush free since 2014, their Instagram account is a celebration of the female body and a great example of how brands can use their marketing efforts to promote a positive message rather than pushing for profits.
So there you have it – 100 of the best Instagram accounts to add to your following list today! From side-splitting to eye-opening and everything in between. The accounts mentioned in this piece are a testament to the amazing array of perspectives that this social media platform has to offer.
And remember, if you’re looking for Instagram inspiration for your account, we have a wide range of Instagram post and frame templates that are easy-to-edit and completely customizable. Not to mention our very own Design Wizard Instagram account that has some of our favorite image and video templates along with special behind the scenes footage!
For tips on using social media to engage with your audience, read our ‘Creative Ideas to Increase Sales’ e-book.