What Are The Best Fonts for Logos?

Finding the best fonts for logos can be a tricky task. A font can change the entire look of the logo as the typography you use ultimately determines the personality of your branded logo. There are thousands of fonts out there, but only a select few are a cut above the rest.

So, what is the best font for a logo you are designing? Through trial and error, you’ll often know that the font is perfect for a logo when you see the finished article, but getting to that stage is sometimes very difficult.

Woodstock peace logo with logo font

The Best Font Styles for Logos

Choosing the right logo font style will rely on your ability to match font style and brand together. The font style for a logo comes under the wider scope of your branding strategy and should be considered alongside overall branding.

The fonts you choose should complement your website, business cards, and other areas of your business. 

Fonts for Logos: 6 Categories

With that all said, choosing the right logo fonts that match your brand and the style of your logo can still be a tricky task. That’s why we’ve arranged a number of different logo fonts into various categories to help you visualize what might work for you based on your needs. 

 

  1. Stylish Fonts for Logos
  2. Professional Logo Fonts
  3. Bold Fonts for Logos
  4. Modern Fonts for Logos
  5. Best Fonts for Gaming Logos
  6. Fun Fonts for Logos

 

If you see any logo fonts you like the look of, but the category it’s housed in doesn’t necessarily suit your situation, don’t be afraid to use it anyway. Also, check out our trendy fonts blog for more ideas.

Choosing a font for a logo very much depends on the overall design of the logo. Some of the best fonts for a logo are ones that match the overall brand and look of the logo. There needs to be a synergy between both design and font logos.
()

1. Stylish Fonts For Logos

If you are looking for a logo that captures the class, elegance and beauty your company has to offer, finding good logo fonts should be first on the list.

A stylish logo font can make or break a logo. Go over the top, and you run the risk of coming across as gaudy. On the other hand, you don’t want to be bland and boring. Here are a number of stylish fonts for logos to inspire you.

Playfair Display

Inspired by the time in history when broad nib quills were replaced by pointed steel pens, Playfair Display is a transitional font in style.

 

In this restaurant logo design, Playfair Display looks right at home with a gold and blue colour scheme.

 

Its presence creates a sense of prestige that’s ideal for a French restaurant logo.

Alegreya SC

Alegreya SC is always magnificent in long sections of text, where it ebbs and flows along with the page.

 

However, as a logo font, it’s equally comfortable in shorter text, like in this beauty salon logo for example.

 

Capitalization emphasizes its serifs and this visually ties in with the thick circle that surrounds the center of the logo.

Cormorant Garamond

Cormorant Garamond is an eloquent logo font that’s well-suited to a logo that needs to highlight the professionalism and reliability of a business.

 

It also looks great on this wedding logo, where it emphasizes the elegance and grace of the occasion.

 

In the design, Cormorant Garamond is italicized, which adds to its flowing look.

Mrs. Sheppards

Inspired by the creations of New York’s hand letterers in the 1930’s, Mrs. Sheppards has a very unique appearance.

 

On this fashion logo, Mrs. Sheppards contributes to the overall upbeat, energetic vibe of the design.

 

The thick brush strokes of this font will add real character to any design it features in.

Sacramento w/ Alegreya Sans SC

Have fun designing your salon logo with the playful script typeface Sacramento.

 

Sacramento is a pretty logo  font that’s ideal for a fashionable, feminine logo design.

 

It’s semi-connected cursive letters look great in black against this pink brush stroke.

Rochester

An immaculate script logo font, Rochester is a fitting choice for this wedding logo.

 

Rochester adds a touch of class to any design it features in, so if you want to give your logo a refined look, you won’t find many better options.

 

It’s no wonder Rochester looks so stylish, as it’s inspired by the early age of Victorian calligraphy and Art Deco.

2. Professional Logo Fonts

Finding a logo font that appears professional is crucial to any company that needs to come across as trustworthy and legitimate. Sometimes companies and brands can get their font pairing when it comes to designing their logo.

The end result can be off brand and unprofessional. Here are some professional fonts for logos so it doesn’t happen to you.

Catamaran

Catamaran is a versatile logo font that could be used on a number of different logos and is on our list as one of the best logo fonts out there.

 

In this construction logo, it gives the overall design a solid foundation, which is apt for the construction theme.

 

Coloured in bright green, it makes for a striking contrast with the black background.

Assistant

When making professional logo designs, Assistant can help you create the look you want.

 

It’s a slim, trendy typeface that’s perfect for designing a striking restaurant logo.

 

Assistant is one of the best logo fonts that need to retain a graceful, streamlined appearance at large sizes.

Attorney Logo: Alegreya Sans SC

The dynamic Alegreya Sans SC is given the all-caps treatment in this music logo design.

 

When made bold, a font that is often reserved for longer-form text stands out as a heading for this logo.

 

It’s professional logo font that is fun at the same time, providing the ideal companion to the colorful record illustration.

Kanit

The ends of the strokes in the Kanit typeface are very flat and distinct, allowing for reduced spacing between letters.

In this construction-themed design, the all-caps display looks clear, firm, and structured.

Its modern style looks well beneath the image of the green cube.

Cutive Mono

Cutive Mono is a vintage logo font that adds an aura of professionalism and authority to any logo it’s used with.

 

It can add real character and depth to both shorter sections of text and larger display sizes.

 

The image of the scales works well alongside Cutive Mono to advertise attorney services. 

3. Bold Fonts For Logos

Bold fonts on logos are there to make a statement. If you want your logo to stand out and be bold, choosing the right font for your logo design will determine what kind of statement you make.

Used correctly, bold fonts can come across as strong and confident. Used incorrectly, and you could run the risk of creating a logo that’s unbalanced and off brand.

Anton

Anton is a bold, widely spaced logo font with an in-your-face attitude that demands attention.

 

If you want to make a statement with a pronounced logo design, Anton is a reliable choice.

 

Barber logos need to make their presence known and here we can see how Lato helps with that.

Passion One

If you’re creating a fitness logo, a strong, bold logo font is always a good route to go down.

 

Passion One fulfills that role in this design, complementing the dumbbell illustration extremely well.

 

It’s a type of display font that demands attention and it will definitely make your logo stand out.

BenchNine

The thin characters of the BenchNine font look splendid in this restaurant logo design.

 

Despite the narrow lettering, BenchNine manages to be robust and impactful.

 

It looks sharp and direct in both upper and lower case, and in this design the gold really enhances its appearance.

Bowlby One SC w/ Alegreya Sans SC

Bowlby One SC is a large, eye-catching display logo  font that was designed to be used in an all-caps format.

 

Its casual appearance is a great option for headlines and logos that don’t need to be too formal.

 

This music logo, it’s a good fit for the fun, welcoming atmosphere of a mic night.

Heebo

Heebo font is a powerful font that easily gets it message across when displayed in all caps form.

 

In this handyman logo, the text which reads ‘John Smith’ is bold and highlighted in red, ensuring it stands out.

 

It’s a good font for a logo that needs to convey reliability and quality.

Audio Wide w/ Montserrat

Designed with the future in mind, the modern Audio Wide is a technologically-inspired creation.

 

It stands out well in this fitness logo and the silver and black colour scheme enhances its prominence even further.

 

The square-shaped lettering has a unique appearance that makes Audio Wide a good companion for a logo that wants to appear strong and vigorous.

4. Modern Fonts For Logos

Modern logo fonts can be the difference between having a logo that resonates with your audience and on that does not. These cool logo fonts are ideal for modern and trendy companies, music labels, and restaurants.

Dance Logo: Khula Font

The spaced lettering of the Khula logo font in this logo really emphasizes the text. 

Despite the font not being bold in this DJ logo design, the pronounced type is easy to read against such a vivid background. 

Designed by Erin McLaughlin, Khula was created as a complement to Open Sans. It’s a flexible font which also supports Hindi.

Alegreya Sans SC

The dynamic Alegreya Sans SC is given the all caps treatment in this music logo design.

 

When made bold, a font that is often reserved for longer-form text stands out as a heading for this logo.

 

It’s professional logo font that is fun at the same time, providing the ideal companion to the colourful record illustration.

Expletus Sans

The display style of Expletus Sans logo font draws us in with the unique appearance of its lettering.

 

The imagery in this restaurant logo is sharp and striking and has a similar look to it as Expletus Sans.

 

It really shines on a white background, which emphasizes the separations in the type.

Music Logo: Teko Font

It’s easy to see why Teko is a logo  font that’s intended to be used for large display text-like headlines.

It’s a simple, clearly visible font that stands out against the black background in this design.

The proportions of Teko are square and structured, making it the perfect fit, and one of the best fonts for logos that are square.

Exo

Exo is a futuristic font, but that doesn’t mean it’s robotic, as it retains an elegant and stylish look.

 

It’s a good fit for a dynamic sports logo that needs to convey energy and excitement.

 

The razor-sharp form of Exo matches the x-shaped illustration that cuts through the design.

Open Sans

The pink color of the Open Sans logo font in this make-up logo design really pops off the screen.

 

It’s a logo font that is straight and symmetrical, but its rigid appearance is offset by its open and friendly nature.

 

Regardless of the size or style of the text, Open Sans is easily legible in all of its forms.

Prompt w/ Source Sans Pro

Prompt is a clean, formal sans serif logo font that matches well with the image in this coffee logo.

 

Its carefully organized style makes it easily legible in long sections of text and display sizes.

 

Due to this flexibility, it’s easy to see why Prompt is one of the best fonts on our list.

Mallanna

The styling of the Mallanna typeface ensures that it is easily legible at even the smallest sizes.

 

Even when it appears small, it manages to retain its signature thickness.

 

In this travel logo template, Mallanna is used to form text that is plain but powerful.

5. Best Fonts for Gaming Logos

Gaming logos should be fun, lively, and relative to the content you create, and games you play. The font you choose for your logo will largely depend on the types of gaming you play. By matching your logo idea to your game content, you will relate to your target audience and gaming friends much more effectively.

Having customised gaming logos therefore is a great way to be recognised by the competition as well as your friends. Designing a gaming logo that is in line with the games your play, as well as inline with your online persona can be tricky. Having the right font for your gaming logo can help. Here are some examples of the best fonts for gaming logos.

Lilita 1 & Libre Franklin

This gaming logo example shows how well logo design can work alongside fonts. Lilitia 1 matches the fun and relaxed appearance of the gaming controllers design. Libre Franklin accompanies Lilitia 1 underneath with space for a gaming tagline if needed.

As with many font combinations, the bold Lilita 1 font sees a nice balance with the light Libre Franklin. An excellent choice of font combinations for a fun and light hearted gaming channel or profile.

Boogaloo w/ Alegreya Sans SC

Boogaloo is a great choice for a logo font that you want to add some vibrancy and exuberance to.

 

It was inspired by fonts that were commonly used on LPs in the 1960s and that influence rings through in this design.

Due to its origins, it’s a fitting choice for any music logo. This piano logo is imbued with energy and movement by the presence of Boogaloo.

Passion 1 & Quick Sand

Passion 1  appears again in our best logo fonts list, this time alongside Quicksand font as a solid font combination with a simple but strong appearance.  

As a logo font, the bold and compact nature of the Passion 1 font contrasts nicely with the lighter and more spaces out quicksand.  

The contrasting typefaces of each logo font creates a nice synergy between all the elements of the logo.

6. Fun Fonts For Logos

It can be hard to position your company as light hearted and fun without appearing silly or unprofessional. However, with a little bit of planning and a few logo ideas will help visualise your brand identity. If a fun, funky or laid back logo is what you need we have plenty of logo font ideas to help you out.

Boogaloo w/ Alegreya Sans SC

Boogaloo is a great choice for a logo font that you want to add some vibrancy and exuberance to.

 

It was inspired by fonts that were commonly used on LPs in the 1960s and that influence rings through in this design.

Due to its origins, it’s a fitting choice for any music logo. This piano logo is imbued with energy and movement by the presence of Boogaloo.

Luckiest Guy w/ Lato

Custom hand-lettering is used to create Luckiest Guy’s distinct 1950’s inspired look.

 

Its funky style is well suited to this warm and welcoming image of a coffee cup.

 

Luckiest Guy is one of the best logo fonts that are light-hearted in nature and brands that want to convey a youthful image.

Amatic SC

Amatic SC is a simple, casual font that doesn’t take itself too seriously. It’s a fun typeface that bounces across the page.

 

In this list of best fonts, Amatic SC is one of the top choices for gaming logos.

 

It manages to look great in titles and in smaller sections of text.

Leckerli One w/ Quicksand

A fun display font, Leckerli One adds energy to any logo that it’s used with.

 

The font has broad, playful loops in its lettering that gives the design a more light-hearted appearance.

 

A café could use this logo to show that they are different from what you might expect.

Gochi Hand w/ Roboto

Gochi Hand font was specifically designed to have the appearance of a teenage girl’s handwriting.

 

It’s an expressive font that looks natural on a page or screen. Even though it has a scribbled style, it’s easily legible.

 

In this art logo design, Gochi Hand communicates the creative spirit of an art gallery.

Fonts of world-renowned brands

Many famous logos use custom typefaces, but they are often based on fonts that are prevalent throughout many areas of graphic design. The following are proven to be some of the best fonts:

PS4 Logo

Phatboy Slim font – PS4

The instantly recognizable Phatboy Slim font adorns PS4s around the world in its own unique style.

 

It’s a distinctly futuristic font that can be identified by its thick, almost stretched lettering.

 

At the time of its release, the PS4 was a huge leap forward in gaming technology and Phatboy Slim can be seen as a symbol of this.

Facebook Logo

Klavika – Facebook

What is now one of the world’s most recognizable word marks began its existence in the offices of San Francisco designers Cuban Council.

 

Slight adjustments were made to the standard version of the Klavika font to give the Facebook logo a unique look.

 

The ‘f’ and ‘a’ were straightened, the ‘c’ widened and the separation in the letter ‘k’ was gotten rid of, all of which helped improve the aesthetic of the logo.

Puma Logo

My Puma font – Puma

This is the font that accompanies the iconic leaping puma icon of German sportswear giant Puma.

 

It’s a typically heavy, bold font that stands out against a variety of backgrounds.

 

Bulky sans serif fonts like this are some of the best fonts for logos that intend to make an instant impression.

Vogue Logo

Bodoni – Vogue

The Bodoni font is an elegant typeface that’s favoured by many top fashion brands, such as Vogue.

 

The font has a distinct look that is steeped in history, but also one that’s very present in the modern age.

 

It’s a flexible font with short serifs and characters that transition between thin and wide.

Coca Cola Logo

Spencerian Script – Coca-Cola

Before the typewriter, Spencerian Script was considered the standard writing style in America.

 

In the late 19th and early 20th century, companies like Coca-Cola and Ford were founded, and they used Spencerian Script on their logos.

 

Spencerian Script is elegant and classy at the best of times, but the red colour scheme takes it up another notch.

The Weather Channel Logo

FF Meta Bold – The Weather Channel

FF Meta Bold is the font which The Weather Channel uses for its logo.

 

It is part of the FF Meta family, but it’s thicker and less formal than the standard typeface.

 

The style of the letters in this font emphasises the white text when placed on a blue background.

Netflix Logo

Bebas Neue – Netflix

While Netflix’s logo does use custom lettering, its closest likeness is the sans serif Bebas Neue.

 

It has lettering that stretches vertically to make the text appear more prominent.

 

Despite it being a visually thin typeface, the bold style makes sure it easily stands out.

Walmart Logo

Myriad – Walmart

Various versions of the Myriad font are used on a wide range of famous logos.

 

Myriad is professional and strong, and is favoured by brands such as Walmart, Visa, Deloitte and Rolls-Royce.

 

In Walmart’s case, Myriad provided them with a way of freshening up their brand image. It was font that appeared refined and modern in comparison to their previous one.

Adding custom fonts to your site

If you want to add custom fonts to your website, then PageCloud’s easy-to-follow guide will be a big help to you. The great thing about this guide is you don’t even need any CSS experience to follow it!

The New York Times Logo

English Towne – The New York Times

The distinct font that appears on the mastheads of The New York Times has served the newspaper well for many years.

 

English Towne gives the paper an air of authority, knowledge and experience that a modern font would not be able to compete with.

 

It’s a highly-stylised script font that hints at the publication’s rich history.

YouTube Logo

YouTube Bold – YouTube

The bold letters of YouTube’s 2017 logo redesign are easy to distinguish against any background.

 

A custom font that was made in-house, the unnamed YouTube font is a tweaked version of their old Gothic typeface.

 

The letters were all improved in the logo update, and they now appear less blunt and more unified.

Aston Martin Logo

Optima Roman – Aston Martin

The Optima Roman typeface is a classy font that has been a staple of Aston Martin’s branding since 2003.

 

Optima Roman is one of the best fonts that hope to express prestige, uniqueness and elegance.

 

It’s slim and unobtrusive, making it a perfect companion for the delicate white wings that span outwards on the Aston Martin logo.

Flickr Logo

Frutiger – Flickr

Frutiger is very flexible font that you will find on lots of different logos, including those of Flickr, American Express, the Brazilian Football Confederation, Deutsche Post and Ericsson.

 

Frutiger was first used in 1968 to help develop an effective signage system for the newly built Charles de Gaulle airport.

 

The clean, simple layout of this sans serif quickly increased in popularity and soon it was used for many purposes.

Nike Logo

Futura font –  Nike

Nike mostly uses its distinctive ‘swoosh’ for branding, but when it utilizes its wordmark, Futura displays it in style.

 

It’s a broad, bold font that commands attention in its prominent all caps form.

 

This particular version of Futura is called Futura Bold Condensed Oblique, which is tweaked so that it appears slanted.

Panasonic Logo

Helvetica – Panasonic

Helvetica is one of the most commonly used fonts in the world, and for good reason.

 

It’s a neutral typeface that’s reliable and unobtrusive. It easily displays words in a simple and straightforward manner.

 

Panasonic is just one company with a Helvetica logo, others include Jeep, Harley Davidson, Blaupunkt, Skype, Lufthansa and Target.

Adidas Logo

Avant Garde Gothic – Adidas

Adidas is one of those brands whose logo is a truly essential part of both their image and products.

 

The word mark is a custom design, but it’s very similar to the Avant Garde Gothic font.

 

This font is a simple sans font that’s bold letters make it easily distinguishable and simple to read.

Disney Logo

Walt Disney Script – Disney

The Walt Disney Script is a graceful, elegant font that is very befitting of the overall Disney brand image.

 

This instantly recognisable font has a unique appearance that looks magical and playful.

 

Its design was based on a stylised version of Walt Disney’s autograph.

Fed Ex Logo

Univers Extended – FedEx

Univers Extended is a light, clean font that Ebay included their new toned-down branding in 2012.

 

The logo remains vibrant and fun, but becomes more legible and flexible with the use of Univers Extended.

 

It has an interesting appearance in that the letters are placed tightly together but the word mark itself looks long.

Lamborghini logo - black and white

La Macchina – Lamborghini

While it doesn’t actually feature on the company logo, the La Macchina font is a fantastic representation of the signature Italian flair associated with the Lamborghini brand.

 

It’s an elegant, flowing script that symbolises the speed and finesse of Lamborghini cars.

 

If you have a logo that has to convey the style of your product, La Macchina is among some of the greatest fonts for logos in this capacity.

Tommy Hilfiger Logo

Gill Sans – Tommy Hilfiger

Created by British designer Eric Gill in the 1920s, Gill Sans has been a popular choice of font for many big brands.

 

Some of these brands include Tommy Hilfiger, the BBC, Saab, Tag Heuer, Halifax and AMD.

 

Gill Sans has a timeless look and is very practical for use in a wide variety of sizes.

Gap Logo

Spire Regular – Gap

The long, slender typeface of the Gap logo is as iconic as the brand itself.

 

Gap had changed their logo in 2010, but after a public outcry, they reverted back to this classic design.

 

It’s very similar to Spire Regular, which is one of the best fonts that require an air of class and sophistication.

Why Choosing the Logo fonts Is a Crucial Step in the Branding Process

There are a lot of reasons why the 50 logo fonts are listed as some of the best fonts for logos.

The designers knew that the brand logos needed to convey a certain message and the fonts they chose helped them do that. It’s no coincidence that some logos are easier to remember than others.

Whether it be their simplicity, flexibility, or style, all of these fonts have a selection of exemplary traits. However, most of all, it’s their suitability for each specific brand that makes them so effective. If you’re starting the process of adding subtitles to your film video, you’ll need to think of one question – which font is best for movie subtitles.

 

Do you Need Designers for Logo Design?

It depends on what kind of logo you are looking for. Some logos may require a graphic designer depending on your needs and logo desires. However, much of the time you can use logo templates and just tweak and adjust them as you need. If you’re customizing one of Design Wizard’s logo templates, you’ll have a font that’s ready to help you create your own unique brand identity.

 

Choosing the Right Fonts for Logos Should be Based Around Your Brand Identity

It takes a lot of skill and dedication to create a logo that’s exactly right for a brand.

Designers have to leave no stone unturned to make sure that they create a logo that matches a brand’s image and identity. They also need to make it eye-catching, so it gets customers’ attention and stands out from the crowd.

 

Research  Your Fonts and Hold a Focus Group

Your logo must resonate with your audience, and possibly explain a little bit about what it is you do. If you are in the music business, perhaps design your logo in such a way that would resonate with musicians or people who enjoy music. Perhaps you could have your logo embellished with some music symbols, notes, or instruments. Before you have the main foundation of your logo constructed,  you should already be considering what kind of font you would like to use on your logo. It can be a good idea to shortlist a number of fonts that your like, and then you can try them throughout the design process.

The font your choose can alter how your brand is perceived. Before settling on a font, it could be a good idea to run it by a number of people, or perhaps even run a  focus group. Focus groups are a great way to research particular aspects of your business and how they relate to your target audience. Holding a focus group around which font they like better could be very helpful in choosing the best font.

To learn more about the importance of fonts, check out our ‘Creative Ideas to Increase Sales‘ e-book.

Letters on red background
The extremely flexible Alegreya Sans SC font.

Share your thoughts